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How Location-Based Experience VR Is Bringing Brands to Life

Brands are leveraging location-based VR experiences to level up with the addition of special rigs to simulate movement, physical props, room to move, and...

ATT Adoption: Germany Has the Lowest Opt-in Rate at 17%

Just over 15 months after Apple introduced its App Tracking Transparency framework with the roll-out of iOS 14.5, the rates of consumer opt-in to...

How Target Cracks A Deal With Customers

Despite inflation and changed shopping habits, the big box reported a 4% growth in guest traffic in Q1, 2022.  One of the biggest names in...

Is The Virtual Experience Economy Replacing The Experience Economy?

When the term was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore – the experience economy created...

Google Rolls Out Ad Creative Studio Globally

Google has announced that its Ads Creative Studio, officially launched after a beta last year, is now available globally. According to Google, “after a...
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