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Reimagining The Grocery Store

Supermarkets are having a moment. Leading brands are focussing on blending virtual experiences through contactless payments, smart shopping carts that make recommendations, and using...

Putting A Price On CLV

CLV helps marketers estimate how much to invest to retain a customer. But how do you calculate it?  American companies have been overlooking the value...

Elevating The Conversation

Marketers and sales resources are good talkers, but it’s time to outsource the chat, according to Meta CEO Mark Zuckerberg. At a company event,...

Are Recommendation Engines Restricting The Customer’s Choices?

Diverse suggestions often lead to better conversion rates for online firms Did you know as much as 35% of Amazon.com’s revenue is generated by its...

Podcasts Enter ‘Golden Age’

Publishers report audio revenue up 500% in the first quarter of 2022, according to the Digital Publishers’ Revenue Index (DPRI). And marketers are listening Among...
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