Martech

The Fast And Furious Trend Of qCommerce

When you ask customers whether they want things quickly, the answer is a loud ‘yes,’ but how fast is fast? With e-retail sales accounting for...

Three Strategies To Optimize CX Before And During Shipping Delays

How many delivery delays have you experienced in the last year? One, two, or more than that? You are not alone in this –...

Quick Commerce: The Supermarket Wars In Europe

Hopping on board the qCommerce bandwagon is a good idea, but only if there's a long-term strategy behind it. Most consumers changed how they shop...

How Digital Transformation Fails

Organisations fail because their initiatives are dictated by inward looking business priorities. Since market opportunities are constantly changing, their solutions are often dated by the...

A Window On The Virtual World

Many companies have now interconnected virtual experience to their services to extract more experience  The term “experience economy” was coined in 1999 by B Joseph...

The Game Of Subscriptions

Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor.  Blaire has trust issues. From people to...

How Smart Is Your Contact Center?

A contact center that can operate swiftly and accurately offers amazing customer experiences – key to being a sustainable player in the market The way...

How EU Is Taking Aim At Tech Giants, Reining In Data...

The European Union's data protection laws have seen tech giants come under increasing scrutiny. Here's what you need to know The European Union (EU) has...
‘New-Style’ Digital Vs ‘Old-Fashioned’ Human Interactions

‘New-Style’ Digital Vs ‘Old-Fashioned’ Human Interactions

Here’s a question, and I think I know the answer. Would you do business with an airline that didn’t offer the ability to book...

Taking the Self-Service Route

Self-service isn’t a solo ride. Brands are empowering users with tools to carry them through the buying journey at their own pace  Looking back to...

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