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Reimagining The Grocery Store

Supermarkets are having a moment. Leading brands are focussing on blending virtual experiences through contactless payments, smart shopping carts that make recommendations, and using...

Putting A Price On CLV

CLV helps marketers estimate how much to invest to retain a customer. But how do you calculate it?  American companies have been overlooking the value...

Elevating The Conversation

Marketers and sales resources are good talkers, but it’s time to outsource the chat, according to Meta CEO Mark Zuckerberg. At a company event,...

Are Recommendation Engines Restricting The Customer’s Choices?

Diverse suggestions often lead to better conversion rates for online firms Did you know as much as 35% of Amazon.com’s revenue is generated by its...

Podcasts Enter ‘Golden Age’

Publishers report audio revenue up 500% in the first quarter of 2022, according to the Digital Publishers’ Revenue Index (DPRI). And marketers are listening Among...

Airbnb: Telling Brand Stories With Data

BRAND STORY Leading brands like Airbnb use data as the voice of the customer at scale, it has invested in building an in-house modern...

Amazon Wants Conversational AI In Every Native Tongue

The company has released an open -source ‘MASSIVE’ Speech Dataset for researchers and developers to tinker  Amazon.Inc has announced the release of its open-source what...
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