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IBM and Adobe Advance AI-Powered Experience Orchestration

IBM said experience orchestration enables businesses to unify data, automate decisions, and deliver seamless interactions across digital and physical touchpoints.

NIQ Brandbank and Prodx Advance Retail Personalisation

Retailers using Prodx's structured data have demonstrated benefits, including increased add-to-cart revenue and stronger retail media performance.

Asda and Deliverect Partner to Enhance Rapid Delivery

Asda and Deliverect unify delivery channels, pricing, and fulfilment workflows to deliver faster, more consistent, and more rapid experiences.

Adobe Introduces Brand Visibility for Customer Experience

Adobe's offering includes capabilities across content generation, AI-driven shopping visibility, conversational experiences, and performance measurement across AI surfaces and owned properties.

Starbucks Launches ChatGPT App for AI-Powered Drink Discovery

Users can then select a Starbucks location, customise their order, and complete checkout through the Starbucks app or Starbucks.com.

M&S Revamps Sparks Loyalty with AI Personalisation

M&S transforms Sparks with a digital wallet, AI-powered personalisation, and a new rewards model that gives customers pounds, not points.

David’s Bridal Joins AI Shopping on ChatGPT and Copilot

David's Bridal brings its product assortment into ChatGPT and Microsoft Copilot, enabling customers to discover products through AI-powered shopping experiences.
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