Ticketing systems play a vital role in effectively dealing with high volumes of customer support requests from various communication channels.
Almost 92% of consumers would entirely give up on a business after two or three unpleasant experiences, while 1 in 3 consumers would abandon a brand they love after just one poor interaction, as per the PwC report constituting over 15,000 consumers for their future of CX report.
What exactly constitutes an unpleasant experience? Sometimes, it can be as simple as not keeping track and following up with the customer.
Contact centers remain at the front line of customer support. Hence, to effectively address frequent contact center issues, staying on top is imperative. Moreover, contact centers are difficult places to work – increasing costs, agent absenteeism, and turnover while lowering the quality of the customer experience, team morale, and efficiency.
This scenario needs to be taken care of, giving rise to the need for a system that can record and keep track of relevant information about customer issues that need managing. The Ticketing dashboard helps you achieve this. In addition to providing customer care representatives with a tool to log calls, ticketing systems assist calls to be handled more quickly and with less waiting for the correct person to receive a ticket.
Keep your contact centers in order
The customer support team in any contact center needs to prioritize issues in descending order of importance and organize its day-to-day workloads. Reps can use a ticketing system to swiftly search archived cases and get crucial historical data instead of hunting down an old email thread or call tape.
Given the importance these ticketing dashboard systems hold, it becomes crucial to delve deeper and look for some of the best ticketing tools or software available at the disposal of various enterprises.
Ticketing software from Hubspot – Service Hub, which manages tickets on a single dashboard, is good to start with. Reps have access to the ticket’s history of interaction and can follow the case’s development as it goes through troubleshooting. The software helps connect a customer’s contact card with the CRM, making it easy to look up past interactions.
Service Hub provides ticket analytics, helping track important indicators like agent response time and ticket volume. This add-on feature helps service managers track work effectiveness and show whether a team can satisfy consumer demand.
Zendesk Ticketing system is another tool offering numerous ticket management features. Its ticketing system automates common and repetitive tasks, gives agents access to the history of previous customer contacts, and incorporates all client communication into the platform. It supports automatic ticket production, which creates tickets from calls, messages, and texts without the involvement of any individual agents.
Additionally, the tool provides pre-built dashboards to provide visibility into performance metrics of cases registered, resolved, and time taken to resolve, among others. This eventually helps find the gaps and suggest ways to improve business efficiency.
In supporting the customer service department, AzureDesk’s ticketing system comes next. It provides capabilities like linking an infinite number of email addresses with the software. This may be financially sensible for teams with a significant customer service workforce. Moreover, AzureDesk provides easy integration with other customer service applications like Slack or JIRA.
The flexible API structure of its ticket system makes it compatible with most customer service integrations. This is helpful for businesses that want to give their customers an omnichannel experience.
SupportBee gives complete customer support staff access to a single, centralized inbox where it is easy for everyone to see client messages, issues, and complaints. It also offers limitless inboxes, tickets, and customer satisfaction scores. Their knowledge base software integration enables clients to assist themselves. Customers can skip writing to customer support to get solutions to their questions.
Similarly, the customer portal software from SupportBee gives clients a dedicated space to handle and follow the status of their support requests.
We can end the list with the Zoho Help desk ticketing system. It helps collect tickets across channels, including social media, email, live chat, web forms, and telephone. It is easy to make assignments based on predefined criteria and automatically assign tickets to customer support representatives.
A sentiment analysis tool enables agents to assess the tone of a ticket before opening it. Reps may respond to negative tickets quicker, preventing customers from venting their frustration.
Attached benefits
The ability to collect and arrange all incoming support inquiries is one of the most obvious benefits, particularly for contact centers handling multiple inquiries. In addition to making it simple for agents to manage support issues, it greatly reduces the likelihood that some client requests would go unaddressed or unresolved.
Ticketing software help consolidate all customer communications (across different channels) into one unified thread. This implies that customers can use a preferred channel or switch channels while resolving a problem. The exchanges will also always be recorded in the same location.
Additionally, ticketing systems encourage greater cooperation between customer support team members, as it provides a variety of collaboration tools like transferring and escalating tickets to senior team members, adding private notes to tickets that are only visible to agents, internal messaging capabilities, and more. These ultimately lead to increased agent productivity and efficiency, reduced opportunity for human mistakes, and quicker ticket response times.
Customer satisfaction will inevitably rise as ticket backlogs are decreased, interactions are professional and personalized, and consumers receive better service.



















Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
HubSpot is an inbound marketing, sales, and customer service software provider, offering robust CRM and automation solutions. Some of its products include Marketing Hub, Sales Hub, Operations Hub, Content Hub, Commerce Hub, Marketing Analytics and Dashboard Software. Guided by its inbound methodology, HubSpot enables companies to prioritise innovation and customer success.
Monday.com is a project management software company, offering a cloud-based platform that enables businesses
Headquartered in San Mateo, California, Freshworks is a global AI-powered business software provider. Its tech stack includes a scalable and comprehensive suite for IT, customer support, sales, and marketing teams, ensuring value for immediate business impact. Its product portfolio includes Customer Service Suite, Freshdesk, Freshchat, Freshcaller, Freshsuccess, and Freshservice. Freshservice for Business Teams has helped several global organisations to enhance their operational efficiency.
Talkdesk offers an innovative AI-powered customer-centric tech stack to its global partners. The company provides generative AI integrations, delivering industry-specific solutions to its customers. Talkdesk CX Cloud and Industry Experience Clouds utilise modern machine learning and language models to enhance contact centre efficiency and client satisfaction.

The company offers comprehensive cloud-based solutions, such as Microsoft Dynamics 365, Gaming Consoles, Microsoft Advertising, Copilot, among other things, to help organisations offer enhanced CX and ROI. Its generative-AI-powered speech and voice recognition solutions,such as Cortana and Azure Speech Services empowers developers to build intelligent applications.
IBM is a global hybrid cloud and AI-powered
Uniphore is an enterprise-class, AI-native company that was incubated in 2008. Its enterprise-class multimodal AI and data platform unifies all elements of voice, video, text and data by leveraging Generative AI, Knowledge AI, Emotion AI and workflow automation. Some of its products include U-Self Serve, U-Assist, U-Capture, and U-Analyze. Its Q for Sale is a conversational intelligence software that guides revenue teams with AI-powered insights, offering clarity on how to effectively keep prospects engaged.
Google Cloud accelerates every organisation’s ability to digitally transform its business. Its enterprise-grade solutions leverage modern technology to solve the most criticial business problems 
8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
Sprinklr is a comprehensive enterprise software company for all customer-focused functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform lets organisations offer human experiences to every customer, every time, across any modern channel.
Upland offers a comprehensive suite of contact centre and customer service solutions with products including InGenius, Panviva, Rant & Rave, and RightAnswers. InGenius enables organisations to connect their existing phone system with CRM, further enhancing agent productivity. Panviva provides compliant and omnichannel capabilities for highly regulated industries. Whereas, Rant & Rave, and RightAnswers are its AI-powered solutions,
Zoho Social, a part of Zoho’s suite of 50+ products, is a comprehensive social media management platform for businesses and agencies. The Zoho Social dashboard includes a robust set of features, such as Publishing Calendar, Bulk Scheduler, and Approval Management to offer businesses all the essential social media publishing tools. Its monitoring tools help enterprises track and respond to relevant social conversations.
Hootsuite, headquartered in Vancouver, is a social media management platform that streamlines the process of managing multiple social media accounts. Some of its core offerings include social media content planning and publishing, audience engagement tools, analytics and social advertising. Its easy-to-integrate capabilities help marketing teams to schedule and publish social media posts efficiently.
Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital
Amplitude is a product analytics platform, enabling businesses to track visitors with the help of collaborative analytics. The platform leverages the capabilities of
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
Started in 2005 in a Sweden-based small town, Norrköping, Voyado offers a customer experience cloud platform that includes a customer loyalty management system. This platform helps businesses design and implement customer loyalty programs, track customer
TapMango provides a comprehensive, customisable, flexible and feature-rich customer loyalty program. The loyalty tools include an integrated suite of customised consumer-facing technology, easy-to-use merchant tools, and automation algorithms, all aimed at enhancing customer experience. Adaptable to any industry, TapMango’s platform helps merchants compete with larger chains, converting customer one-time purchases into profitable spending habits.









Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.





























