This groundbreaking integration of technologies allows Aldi to embark on entirely new paths, fundamentally enhancing the shopping experience from product selection to payment.
Aldi has integrated a new contactless card payment option to its AiFi technology-powered checkout-free Shop&Go store in Greenwich, London. As a result, customers no longer need to download Aldi’s Shop&Go app to access the store, which opened in January 2022.
Kalle Kroll, Manager Strategy & Innovation at Aldi South Group, said, “Two years after opening the first checkout-free Aldi store, I am proud to say that the joint project team in Mülheim, London, and Atherstone, has realised the next iteration of Aldi Shop&Go. This is an incredible project, and every day I appreciate being part of it.”
“Customers are at the focus of what we do at Aldi IT Innovation. Now by introducing an additional customer journey, we are addressing a key customer need. We are enabling customers to enter the checkout-free store even quicker, and without needing to download an app: Just hold your card or Apple/Google Pay against the reader, do your shop and go,” Kalle added.
Dr. Christian Bock, Team Lead Self-Service Checkout & Cashless Payment at Aldi Nord, said, “We are delighted to announce that we have taken another significant step towards an innovative and forward looking development, both technologically and business wise. Our team takes immense pride in the redesign of our test store in Utrecht. Over the past year and a half, we’ve learned a great deal collaboratively with our customers, and it fills us with pride to incorporate these insights directly into the store’s transformation.”
“We are particularly excited to share that we have made the store even more appealing in accordance with our customers’ preferences. Through the harmonisation of computer vision and artificial intelligence, not only has the product assortment been subtly repositioned, but we have also revolutionised the checkout process. This groundbreaking integration of technologies allows us to embark on entirely new paths, fundamentally enhancing the shopping experience from product selection to payment,” Christian added.