Baidu Marketing Platform MediaGo To Include New Offerings By Xandr

The collaboration strengthens capabilities for advertisers using MediaGo

Baidu Global announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers and brands now have access to premium, brand-safe display and native ad inventory from Xandr’s marketplace, with video formats on the roadmap.

“At MediaGo, we continually focus on improving our advertisers’ ad performance by helping them reach high value, large scale and audience focused inventory across the open internet, further enhancing their ability to reach higher ROI and better marketing results. To further this goal, we are excited to partner with Xandr across international markets, broadening the opportunities for our full funnel marketers to reach the right audiences, across different touch points,” said Elaine Hu, Head of U.S. Strategy and Partnership, Baidu’s Global Business Unit.

MediaGo is a global AI-integrated marketing platform under the Baidu Global brand that helps clients to rapidly expand into the global market and enhance international influence.

Initially available via Xandr’s Monetize SSP publishers in the U.S., the relationship will expand in the coming months to include premium publisher inventory across Europe, Asia-Pacific, Latin America, Australia and New Zealand.