Domino’s is making its debut in gaming by teaming up with Amazon and Twitch to integrate Emergency Pizza into their new Fortnite game.
Last year, Domino’s introduced Emergency Pizza: a programme that offers a free medium two topping pizza to customers to use whenever they need it most.
And the offering is back with Domino’s not only offering free pizza to customers once again, but also bringing it to life through two brand integrations in the gaming and glam industries.
To receive an Emergency Pizza, customers need to place a delivery order online or a digital carryout order of $7.99 or more. Once the order is confirmed, they will automatically receive a Domino’s Emergency Pizza under “My Deals & Rewards” within their Rewards account.
Domino’s is making its debut in gaming by teaming up with Amazon and Twitch to integrate Emergency Pizza into their new Fortnite game, called The Glitch. Its dedicated brand experience within The Glitch launches on 14 October.
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Within it, players can:
- Experience a Domino’s branded “Red vs. Blue” player map where teams can compete against each other for “Domin-ation” by capturing and maintaining control of a Domino’s storefront.
- Have access to a secret weapon: in case of an emergency, players can “break the glass” to collect emergency pizza and fully restore their health.
The retailer has also announced a tie up with nail brand Olive & June. People can purchase the following items exclusively at the latter’s website, starting on 17 October:
- Domino’s and Olive & June Emergency Pizza Mani Kit
This limited edition kit comes with two exclusive Domino’s nail polish colours – carryout (red) and delivery (blue) – as well as a quick dry top coat for the perfect nails. It also features pizza topping nail stickers for a tasty finishing touch.
- Domino’s and Olive & June instant mani press-on nails
Give yourself an instant manicure by choosing from three press-on nail designs: “I Heart Pizza French,” “Secret Sauce Velvet” or “Extra Cheese Please.” “Extra Cheese Please” comes with an assortment of pizza topping nail stickers.
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