S Group Deploys Pricer Digital Solution In Stores

S Group Deploys Pricer Digital Solution In Stores

The Pricer solution provides a cloud-based software solution that enables S Group to centrally manage and control pricing.

Within a five-year framework agreement signed in 2023, and after deploying the 300 initially planned stores during the past year, Finnish retailer S Group has moved to the next wave of installations of Pricer’s in-store communication and automation solution.

More than 100 stores will be equipped during the first half of 2025. The focus will mainly be on S-market supermarket stores, and Prisma hypermarkets, that previously focused on implementing Pricer’s in-store solution in their grocery departments and will now see additional installations in non-grocery departments.

S Group is a customer-owned Finnish network of companies in the retail and service sectors, with approximately 1,000 grocery stores in Finland consisting of the Alepa, Sale, S-market and Prisma chains.

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The Pricer solution is based on the platform Pricer Plaza, which provides a cloud-based software solution that enables the chains to centrally manage and control pricing, product information, and promotions across all electronic shelf labels (ESL) in all connected stores.

“This next phase of our electronic shelf label rollout marks an important milestone in our digital transformation strategy, and we’re excited to continue our successful partnership with Pricer to enhance the in-store experience,” said Sampo Päällysaho, SVP Groceries at S Group.

“We are thrilled to have earned the continued trust from S Group. This additional order is a testament to the strong partnership we’ve built, founded on transparency, collaboration, and mutual respect. We look forward to further extending our successful cooperation and delivering exceptional results together,” said Kristina Ekhierta, Area Sales Director Nordic & Baltics at Pricer.

“We’re excited to continue supporting this leading Finnish retailer on their ambitious digital transformation journey. Our tailored solutions and committed team play a pivotal role in helping them achieve their strategic objectives,” said Mats Arnehall, Chief Commercial Officer at Pricer.