FanCompass extends its partnership with Diamond Baseball Holdings to strengthen digital fan engagement, loyalty, and data-driven experiences across professional baseball clubs.
FanCompass has announced a three-year renewal and extension of its partnership with Diamond Baseball Holdings (DBH) to expand digital fan engagement experiences across its roster of professional baseball clubs.
Diamond Baseball Holdings owns and operates professional baseball teams across North America and works with FanCompass to strengthen fan engagement, loyalty, and digital interaction strategies.
As part of the renewed agreement, FanCompass will continue deploying its FC CORE platform to help clubs create more consistent and engaging digital experiences for fans.
According to the companies, the partnership is designed to support fan-first experiences while improving audience participation, community engagement, and sponsor activation opportunities.
“FanCompass has been a valuable partner in helping our clubs build deeper connections with their audiences while also enhancing the value and consumer engagement we provide to our partners,” said Andrew Judelson, Chief Commercial Officer, Diamond Baseball Holdings.
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Expanding Digital Fan Engagement
Since the partnership began, FanCompass and DBH have collaborated on engagement strategies designed to strengthen fan loyalty and create more meaningful digital interactions between clubs and local communities.
According to the companies, the FC CORE platform enables organisations to collect and activate first-party fan data to improve digital engagement, marketing performance, and personalised fan experiences.
The partnership also supports more targeted sponsor activations by aligning brand campaigns with fan interests and engagement behaviour.
“We’re proud to extend our partnership with DBH. Together, we’re helping clubs create meaningful engagement at scale, strengthening fan relationships while delivering long-term value for their organisations and partners,” said Jamie Pardi, Co-Founder and Chief Executive Officer, FanCompass.
Data-Driven Fan Experience Strategy
FanCompass operates across sports and entertainment sectors, providing fan engagement and data technology solutions for organisations including the NFL, NCAA, MLS, EPL, MiLB, and motorsports properties.
According to the company, FC CORE is designed to help organisations build first-party fan databases, improve audience insights, and support digital revenue growth through personalised engagement strategies.
The extended partnership reflects broader investment across sports organisations in data-driven fan engagement, loyalty, and digital customer experience initiatives.
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