Soft drinks brand Fanta has teamed up with Brooklyn-based artist Steffi Lynn to create the world’s first-ever vending machine mural in New York City. The colorful street art installation at 247 Elizabeth Street will dispense the fifth and final mystery flavor from the ‘What the Fanta?’ collection.
“This WTFanta vending machine design was inspired by playful and bold colors that reflect the indulgent flavors of the product line,” Lynn said. “I wanted the design to be eye-catching for people walking by, but also hint at the mystery – drawing people to the design and wanting to know more. The rainbow represents how I imagine flavors flowing when we first taste something.” Radiating in gleaming colors of blue, green, peach and orange, the ‘What the Fanta?’ drinks were formulated to fool the senses and challenge tastebuds with opposite flavor notes offered in different formats across retail and restaurant channels, including 20-oz. bottles, Coca-Cola Freestyle fountain dispensers and frozen formulations. Fanta encouraged fans to join the conversation and guess the flavors by using #WhatTheFanta on social media before revealing them.
“We’re bringing the ‘phygital’ fusion of online mystery and in-real-life art with a fun, uniquely Fanta flavor,” said Dane Callis, Senior Brand Manager at Fanta North America. “The 3-D mystery mural and complementing Twitch reveal are the perfect manifestations of the ‘What the Fanta?’ strange new mystery flavor campaign. “If any brand that can push the envelope and play with unexpected, fun and indulgent flavors, it’s Fanta. Variety is the brand’s anchor, so we’re constantly expanding our amazing flavor palette to appeal to those who are willing and wanting to try something new… and we’re doing so with zero-sugar and zero-calorie options.”
“This WTFanta vending machine design was inspired by playful and bold colors that reflect the indulgent flavors of the product line,” Lynn said. “I wanted the design to be eye-catching for people walking by, but also hint at the mystery – drawing people to the design and wanting to know more. The rainbow represents how I imagine flavors flowing when we first taste something.” Radiating in gleaming colors of blue, green, peach and orange, the ‘What the Fanta?’ drinks were formulated to fool the senses and challenge tastebuds with opposite flavor notes offered in different formats across retail and restaurant channels, including 20-oz. bottles, Coca-Cola Freestyle fountain dispensers and frozen formulations. Fanta encouraged fans to join the conversation and guess the flavors by using #WhatTheFanta on social media before revealing them.
“We’re bringing the ‘phygital’ fusion of online mystery and in-real-life art with a fun, uniquely Fanta flavor,” said Dane Callis, Senior Brand Manager at Fanta North America. “The 3-D mystery mural and complementing Twitch reveal are the perfect manifestations of the ‘What the Fanta?’ strange new mystery flavor campaign. “If any brand that can push the envelope and play with unexpected, fun and indulgent flavors, it’s Fanta. Variety is the brand’s anchor, so we’re constantly expanding our amazing flavor palette to appeal to those who are willing and wanting to try something new… and we’re doing so with zero-sugar and zero-calorie options.”
Uniphore is an enterprise-class, AI-native company that was incubated in 2008. Its enterprise-class multimodal AI and data platform unifies all elements of voice, video, text and data by leveraging Generative AI, Knowledge AI, Emotion AI and workflow automation. Some of its products include U-Self Serve, U-Assist, U-Capture, and U-Analyze. Its Q for Sale is a conversational intelligence software that guides revenue teams with AI-powered insights, offering clarity on how to effectively keep prospects engaged.
Talkdesk offers innovative AI-powered customer-centric tech stack to its global partners. The company provides generative AI integrations, delivering industry-specific solutions to its customers. Talkdesk CX Cloud and Industry Experience Clouds utilise modern machine learning and language models to enhance contact centre efficiency and client satisfaction.
Google Cloud accelerates every organisation’s ability to digitally transform its business. Its enterprise-grade solutions leverage modern technology to solve the most criticial business problems 
8×8 offers out-of-the-box contact centre solutions, assisting all-size businesses to efficiently meet customer needs and preferences. It offers custom CRM integrations support and integrates effortlessly with third-party CRMs like Salesforce, Microsoft Dynamics, Zendesk, and more. Offering global support in all time zones & development teams in 5 continents, its patented geo-routing solution ensures consistent voice quality.
Sprinklr is a comprehensive enterprise software company for all customer-focused functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform lets organisations offer human experiences to every customer, every time, across any modern channel.
Vonage is a global contact centre management solution provider, headquartered in Holmdel, New Jersey, providing businesses a 360-degree view of their customer journey. It offers Vonage Cadence, a contact centre automation tool, helping sales representatives within an organisation to maximise productivity and customer service levels. Vonage’s core system components include automatic call distributor (ACD), computer telephony integration (CTI), interactive voice response (IVR).
Upland offers a comprehensive suite of contact centre and customer service solutions with products including InGenius, Panviva, Rant & Rave, and RightAnswers. InGenius enables organisations to connect their existing phone system with CRM, further enhancing agent productivity. Panviva provides compliant and omnichannel capabilities for highly regulated industries. Whereas, Rant & Rave, and RightAnswers are its AI-powered solutions, 
Talkdesk offers innovative AI-powered customer-centric tech stack to its global partners. The company provides generative AI integrations, delivering industry-specific solutions to its customers. Talkdesk CX Cloud and Industry Experience Clouds utilise modern machine learning and language models to enhance contact centre efficiency and loyalty.
Zoho Social, a part of Zoho’s suite of 50+ products, is a comprehensive social media management platform for businesses and agencies. The Zoho Social dashboard includes a robust set of features, such as Publishing Calendar, Bulk Scheduler, and Approval Management to offer businesses all the essential social media publishing tools. Its monitoring tools help enterprises track and respond to relevant social conversations.
Hootsuite, headquartered in Vancouver, is a social media management platform that streamlines the process of managing multiple social media accounts. Some of its core offerings include social media content planning and publishing, audience engagement tools, analytics and social advertising. Its easy-to-integrate capabilities help marketing teams to schedule and publish social media posts efficiently.
Established in 2006, HubSpot is an inbound marketing, sales, and customer service software provider, offering robust CRM and automation solutions. Some of its products include Marketing Hub, Sales Hub, Operations Hub, Content Hub, Commerce Hub, Marketing Analytics and Dashboard Software.
Brandwatch enables businesses to build and scale the optimal strategy for their clients with intuitive, use-case-focused tools that are easy and quick to master. Bringing together consumer intelligence and social media management, the company helps its users react to the trends that matter, collaborate on data-driven content, shield the brand from threats and manage all the social media channels at scale.
Zoho Corporation offers innovative and tailored software to help leaders grow their business. Zoho’s 55+ products aid sales and marketing, support and collaboration, finance, and recruitment requirements. Its customer analytics capabilities come with a conversational feature, Ask Zia. It enables users to ask questions and get insights in the form of reports and widgets in real-time.
Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital 
Amplitude is a product analytics platform, enabling businesses to track visitors with the help of collaborative analytics. The platform leverages the capabilities of 
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
Started in 2005 in a Sweden-based small town, Norrköping, Voyado offers a customer experience cloud platform that includes a customer loyalty management system. This platform helps businesses design and implement customer loyalty programs, track customer 
TapMango provides a comprehensive, customisable, flexible and feature-rich customer loyalty program. The loyalty tools include an integrated suite of customised consumer-facing technology, easy-to-use merchant tools, and automation algorithms, all aimed at enhancing customer experience. Adaptable to any industry, TapMango’s platform helps merchants compete with larger chains, converting customer one-time purchases into profitable spending habits.
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
