This collaboration aims to enhance PUMA’s ecommerce operations globally, ensuring top-tier site performance aligned with the brand’s legacy of speed and excellence.
Yottaa, Inc., a cloud platform for accelerating and securing digital commerce experiences, announced that it has partnered with sports retailer PUMA. This collaboration aims to enhance PUMA’s ecommerce operations globally, ensuring top-tier site performance aligned with the brand’s legacy of speed and excellence.
Bettina Donmez, Senior Manager, Cloud Native Platforms, PUMA Group, said, “Through Yottaa, we now have a centralised analytics dashboard that will help our ecommerce team achieve our site performance goals. This, combined with Yottaa’s optimisation capabilities, has enabled us to significantly speed up our sites. This is critical to ensuring the best experience for our online customers.”
Diane Gordon, Chief Customer Officer for Yottaa, expressed excitement about the partnership, said, “By adding Yottaa to its tech stack, PUMA now has real-time visibility into how its eCommerce sites are performing as well as faster page load speeds that drive greater customer engagement and online revenue.”
Yottaa’s deep functionality and fast deployment have propelled PUMA towards its ambitious site performance goals, which include a 20% improvement in Core Web Vitals scores. The Yottaa solution not only offers visibility into site performance but also deep optimisation capabilities, contributing to a significant improvement in average site speed. This, in turn, has led to higher conversions on PUMA’s ecommerce sites and has enabled the retailer to get more value from its Salesforce Commerce Cloud ecommerce platform.