Google Cloud’s new conversational commerce solution enables retailers to easily embed generative AI-powered virtual agents on their websites and mobile apps.
Google Cloud debuted several new AI and generative AI-powered technologies to help retailers personalise online shopping, modernise operations, and transform in-store technology rollouts. Retailers today are considering new tools to make their operations more efficient, while also creating more personalised shopping experiences that consumers have come to expect. In fact, 81% of American retail decision-makers feel urgency to adopt generative AI, according to new research released today from Google Cloud.
Carrie Tharp, vice president of Strategic Industries, Google Cloud, said, “In only a year, generative AI has morphed from a barely recognised concept to one of the fastest-moving capabilities in all of technology and a critical part of many retailers’ agendas. With the ability to accelerate growth, boost efficiency, fuel innovation, and reduce toil, generative AI solutions are ready to be deployed now, and Google Cloud’s recent innovations can help retailers recognise value in 2024.”
Google Cloud’s new conversational commerce solution enables retailers to easily embed generative AI-powered virtual agents on their websites and mobile apps. Retailers can build virtual agents that can have helpful and nuanced conversations with shoppers using natural language and can provide product options based on a shopper’s preferences. For example, a virtual agent can converse with a shopper looking for a formal dress for a wedding, and provide personalised product options based on preferred colours, venue type, weather, matching accessories, and budget. Critically, retailers can deploy these advanced conversational AI agents in a couple of weeks versus months. This new solution can run on Google Cloud’s Vertex AI platform, or be embedded into a retailer’s existing catalog management applications.