Salesforce Announces Automotive Cloud Directed At Enhancing The Future of Connected Vehicles

With Automotive Cloud, automakers can deliver immersive, in-car experiences powered by real-time personalisation

Salesforce has unveiled new Commerce Cloud solutions, available this spring, that will enable automakers and dealers to reimagine online sales. Last week at the Consumer Electronics Show (CES), Salesforce also demonstrated how its Automotive Cloud is powering the next generation of car buying, driving, and servicing.

Nearly 75% of all customer interactions during the car-buying process now take place in digital channels, and 88% of customers say the experience a company provides is as important as its products or services. As digitally-fueled car sales increase, vehicles are also becoming more connected. By the end of the decade, it is estimated that connected cars — cars that can communicate and share data with a variety of systems both inside and outside of the vehicle — will make up about 95% of all new vehicles sold around the world, creating an estimated 100 petabytes of data per month that can be harnessed to drive connected experiences.

However, most automotive organisations aren’t equipped with the people, processes, or technology they need to harness this data and deliver connected experiences throughout the car buying and ownership journey, the company said in a news release.

“Immersive, connected, and frictionless experiences will be a key differentiator for auto companies in an increasingly competitive market where electric vehicles are standardising performance,” said Achyut Jajoo, SVP and GM of Manufacturing and Automotive, Salesforce.

With Automotive Cloud, automakers can deliver immersive, in-car experiences powered by real-time personalisation. By bringing together car and driver data to orchestrate experiences across marketing, sales, commerce, and service, at scale, automakers can build truly connected experiences with Salesforce. And with Salesforce Genie Customer Data Cloud, automotive companies can unify their customer and vehicle data across all channels and interactions, such as customer inquiries, service requests, and vehicle data, into a single, real-time profile for every customer.

Salesforce is also working with major industry players like Amazon Web Services (AWS) to drive more value from connected car data and power exciting new in-car experiences.

“The future of the automotive industry will be defined by software, whether you are buying, driving, or servicing a vehicle,” said Jajoo. “With Salesforce and the depth of the Salesforce ecosystem, automotive companies can bring together a complete view of the driver and the vehicle to power connected, immersive consumer experiences at every stage of their journey.”