Startek Launches Generative AI Platform

Startek launches Generative AI Platform

Startek Generative AI empowers businesses with a strategic approach that enhances agent productivity, streamlines operations and personalises the customer journey.

Startek, a global customer experience (CX) solutions provider, announced the launch of Startek Generative AI, a comprehensive suite of Generative AI solutions designed to expedite and enhance business processes, ensuring greater efficiency and effectiveness.

Abhinandan Jain, Chief Growth Officer, Startek, said, “The customer experience landscape is undergoing a significant transformation driven by AI. Startek Generative AI isn’t just about keeping pace; it’s about giving businesses a competitive edge. With Generative AI, our clients can not only deliver exceptional service at every touchpoint, but also unlock significant cost savings, increase productivity, expand insights and enhance agent and customer experience.”

Startek Generative AI goes beyond simple automation. It empowers businesses with a strategic approach that enhances agent productivity, streamlines operations and personalises the customer journey. Startek Generative AI utilises generative AI tools to swiftly identify and address customer needs across various touchpoints.

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By optimising HR, training, and operational functions, agents can prioritise responses with enhanced empathy and speed, thus elevating the overall customer experience. From transforming agent training to automating tasks and analysing sentiment for personalisation, Startek Generative AI empowers organisations to enhance every aspect of their CX journey.

At the core of Startek Generative AI lies Startek GPT, a powerful engine leveraging generative pre-trained transformers. Startek GPT automates tasks, summarises interactions and analyses customer sentiment. This enables agents to focus on complex issues and deliver a more personalised customer experience.