Tenon has expanded its marketing automation capabilities on the ServiceNow AI Platform to unify customer engagement across marketing, sales and service.
Tenon, a marketing automation platform, has expanded its capabilities on the ServiceNow AI Platform to help organisations unify marketing, sales and customer service within a single AI-powered environment.
The integration enables businesses to manage omnichannel marketing, customer engagement and operational workflows using shared customer data, helping create a more connected customer journey across the enterprise.
By bringing marketing automation into ServiceNow, organisations can reduce data silos and deliver more personalised customer experiences throughout the customer lifecycle.
Unifying Customer Engagement
“Marketing teams have historically been forced to operate in separate systems, creating data silos and disconnected customer experiences. By bringing marketing automation natively to the ServiceNow AI Platform, we’re helping organisations extend their CRM strategy beyond sales and service to include customer engagement,” said Ben Person, Chief Executive Officer, Tenon.
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The platform allows organisations to orchestrate customer journeys across email, SMS and digital channels, trigger marketing actions using operational data, and personalise engagement through AI and real-time customer insights.
Supporting AI-Powered Customer Experiences
“Having rich marketing automation on the ServiceNow AI Platform helps customers extend their CRM investments, connect customer engagement to business outcomes, and deliver more unified experiences across teams,” said Christopher Shutts, Vice President of CRM Sales and CPQ, ServiceNow.
As organisations continue consolidating customer-facing operations onto unified platforms, integrating marketing automation with CRM and service workflows is becoming increasingly important for delivering consistent and AI-powered customer experiences.
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