Tillo Helps Paace Expand Wellness Rewards Network

Tillo helps Paace expand reward redemption options, giving users more ways to convert wellness activities into everyday savings and brand benefits.

Tillo, the global gift card network, has partnered with wellness rewards platform Paace to expand the ways users can redeem their Paace Points with national brands. Through the partnership, Paace users can exchange points earned through everyday activity for rewards across a broader network of retailers and brands.

Paace is building what it describes as “the Avios for the wellness age,” rewarding users for the steps they take every day. The partnership enables the company to expand its rewards ecosystem while supporting its mission to help users turn healthy habits into tangible everyday value.

“At Paace, we’re on a mission to get people moving and saving more – in every part of their daily lives. Partnering with Tillo is a natural next step: it means our users can now use their points to save with some of the nation’s most-loved brands. We couldn’t be more excited to bring this kind of real, everyday value to our community,” said Seb Cohen, Co-Founder, Paace.

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Paace believes wellness is one of the defining macro shifts of this generation, with more than one billion people globally tracking their steps each day. Through the platform, users earn points for daily movement, which can then be redeemed across a growing network of participating brands.

Expanding Reward Choice Through a Single Integration

The partnership supports Paace’s goal of encouraging healthier lifestyles while allowing the company to rapidly scale its rewards offering through a single integration. According to the companies, the collaboration significantly expands the range of redemption options available to users while supporting future growth plans.

“This is exactly the kind of partnership we love to support at Tillo. Paace is creating something genuinely engaging by connecting wellness with real-world rewards. Through our platform, they can quickly offer their users more choice, more flexibility, and access to brands people already know and love. We’re excited to support their growth as they continue building a category-defining wellness experience,” said Alex Preece, CEO and Co-Founder, Tillo.

Through a single API integration, Tillo provides access to thousands of global brands across rewards, incentives, loyalty, and payout programmes. The company said the platform enables businesses to deliver greater choice and flexibility while simplifying the management of reward programmes.

The partnership reflects growing interest in loyalty programmes that connect everyday behaviours with tangible rewards, as brands look to increase engagement through value-driven incentive models.

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