Valuedynamx Powers Quidco’s New In-Store Cashback Experience

Valuedynamx enables Quidco members to earn automatic in-store cashback through card-linked rewards across retail, dining, and everyday spending categories.

Valuedynamx has partnered with Quidco to launch a new in-store cashback experience powered by card-linked rewards technology.

The new feature allows Quidco members to link their payment cards directly to their accounts and automatically earn cashback when shopping in-store at participating retailers.

Powered by Valuedynamx’s merchant network, the offering is currently available across more than 50 brands spanning dining, retail, and experience categories, with additional merchants expected to join over time.

According to the companies, the experience is designed to simplify loyalty and cashback engagement by removing the need for codes, vouchers, or manual redemption processes.

Members can browse live in-store cashback offers, shop as usual with linked payment cards, and automatically receive rewards for qualifying purchases.

Valuedynamx stated that the platform integrates directly with major payment networks to identify eligible transactions in near real time and return cashback data automatically to Quidco.

“Quidco is a household name in the UK, and we’re proud to be the technology behind their next chapter in rewarding members. With the cost of living remaining front of mind for so many people, helping consumers make the most of every card purchase and put real money back in their pockets has never felt more relevant,” said Mark Jackson, Managing Director, Valuedynamx.

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Simplifying Everyday Loyalty Experiences

According to Valuedynamx, the integration enables Quidco to rapidly expand its in-store cashback ecosystem without building individual retailer relationships.

The company stated that direct payment network integrations combined with its merchant ecosystem enable faster onboarding of recognised retail brands and seamless customer experiences.

“Everything we do at Quidco starts with our members. Card-linked offers are an important step in expanding how and where people can earn, bringing seamless, automatic cashback into everyday in-store spend. It means more opportunities for members to earn, in a way that fits naturally into how they already shop,” said Michael Phillips, Chief Commercial Officer, MONY Group.

Expanding Omnichannel Rewards and Engagement

Valuedynamx stated that the partnership reflects broader consumer demand for frictionless loyalty experiences that integrate directly into everyday payment and shopping behaviour.

The company currently supports more than 400 million consumers globally and maintains a network of over 50,000 retail and travel partners across 180+ countries.

According to the company, its platform combines payments, card linking, affiliate marketing, and rewards infrastructure to support omnichannel customer engagement and loyalty.

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