Victoria’s Secret has launched VS&Co-Lab, an inclusive shopping experience for customers which will feature unique, women-led third-party brands.
The marketplace has been launched as a new section on the lingerie retailer’s site, where it will showcase brands that align with its values of innovation and inclusivity.
The launch of VS&Co-Lab marks the evolution of Victoria’s Secret’s journey to build strategic business partnerships with a focus on inclusive intimates and lifestyle brands on its own platform.
A collection of 19 brands will be featured on the site and 75% are founded, owned, or led by women, including minority stake-owned brands For Love & Lemons and Frankie’s Bikinis.
According to the company, VS&Co-Lab is committed to investing further with minority ownership in diverse brands that offer a differentiated view of the marketplace, customer and category.
“In addition to the growth we are driving through our core business, we see important growth potential through partnerships with innovative, relevant brands that can help us extend our reach into a category and consumer segments where we have historically been underrepresented,” Victoria’s Secret & Co chief executive Martin Waters said.
“We’re excited to launch this platform where we will showcase, market and create consumer engagement with such exciting, unique and relevant businesses.”
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