According to The 2024 Influencer Marketing Report, 49% of all consumers make daily, weekly, or monthly purchases because of influencer posts.
Sprout Social, a provider of cloud-based social media management software, announced The 2024 Influencer Marketing Report, revealing the significant power they have in directly shaping consumer purchasing behaviours.
Scott Morris, CMO of Sprout Social, said, “Trust is a priceless commodity that every brand must build in order to compete in a market where consumers have seemingly endless purchasing options. Our research makes it clear that influencers are not only viable but necessary partners to tap into consumer trust, especially among younger generations. Brands who put influencers at the core of their overall strategies, on and off social, will reap the benefits as the influencer economy grows in tandem with consumer trust.”
The report surveyed 2,000 consumers and 300 influencers to uncover their influencer marketing perspectives today and predict how the landscape will evolve in the future.
According to The 2024 Influencer Marketing Report, 49% of all consumers make daily, weekly, or monthly purchases because of influencer posts, with 30% trusting influencers more today than they did just six months ago.
Additionally, 87% of Gen Z consumers are more willing to buy from brands that partner with influencers outside of just social media content, giving influencers the opportunity to expand into brand spokesperson roles that have typically been held by actors, athletes, and celebrities.
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