Mother Invests in Run Deep

By welcoming Run Deep into the Mother Family, the brand is unlocking new creative avenues.

Creative shop Mother has invested in sports and entertainment agency Run Deep, founded by former M&C Saatchi Sport & Entertainment co-managing directors Jodie Fullagar and Rich Barker. Set to be based in Shoreditch’s Biscuit Building alongside other firms in the Mother portfolio, including Mother London, Run Deep’s founding pair have said that its close collaboration with the London agency followed personal conversations with global chief executive, Michael Wall.

Michael said, “By welcoming Run Deep into the Mother Family, we’re unlocking new creative avenues. Jodie and Rich have a stellar reputation for delivering impactful campaigns that put brands into the heart of sport and entertainment. Run Deep is a new type of agency for a new era and is set to bring brand voices into genuine fan cultures.” 

Fullagar and Barker gave further details on how the agency was set to operate, with staff from across the Mother ‘Family’ forming the core workforce, occasionally supported by freelancers. 

Fullagar said, “We felt that by being part of the Mother Family, we could instantly secure that creative position. More than that was the opportunity to be a small, agile, nimble, young, cost-effective agency and also an agency that can scale up and give big brands with big briefs the kind of scale and exceptional talent they are looking for by being able to access the Mother network.”

“Fans are very much looking to brands [and expecting] them to contribute in a really positive way to their culture. Increasingly that means being willing to invest in initiatives that create genuine long-lasting change and impact, and make spaces better and more inclusive,”