Inspired by Mother’s operating model, °Small World curates crack teams for individual client briefs drawn from traditional and non-traditional creative talent.
Mother, an independent creative company, announced a new investment in °Small World. °Small World is a new company that builds curated super-teams, effectively building clients their very own creative agency for each and every brief.
Dan Salkey and Harvey Austin, founders of °Small World said, “There will always be a place for the very best full-service strategic and creative support from top-tier agencies such as Mother. Increasingly though, clients have hundreds of unique briefs that sit outside of these relationships. Briefs that require curated, specialist teams. Matching brand challenges with perfect-fit teams, built from a rich pool of independent talent has never been more needed nor more possible. In the words of Willy Wonka, we’re here to create a store like no other; otherwise, we wouldn’t bother.”
Michael Wall, global CEO of Mother said, “Mother always has an eye out for creative entrepreneurs. In a more fragmented marketing environment, Dan and Harvey have developed an agency model that curates talent and creative opportunity in a relevant and innovative way.”
°Small World boasts a client list that includes Converse, LinkedIn and OnlyFans with products that tackle brands’ strategic, creative and production problems as well as °Small World’s own take on creative in-housing. Inspired in part by Mother’s operating model, °Small World curates crack teams for individual client briefs drawn from a roster of world-beating traditional and non-traditional creative talent. It is the brainchild of founders Dan Salkey (formerly in-house at Adidas) and Harvey Austin (formerly client lead at Dark Horses).
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