Best Buy Ads Canada taps Rokt’s machine learning and AI tech to power relevant messages from third-party brands.
Rokt has announced a partnership with Best Buy Ads Canada.
Best Buy Ads Canada will use its technology to power relevant messages from third-party brands, whose products and services the company does not directly sell itself, on the confirmation page of the Best Buy Canada ecommerce site.
“Our partnership with Rokt gives us a new way to enhance the online customer experience by presenting shoppers with offers and messages that are relevant to them,” said Tara Wilkinson, Director of Strategy, Best Buy Canada.
“Ad personalisation is critical to the online customer experience. Rokt’s technology delivers superior ad engagement which speaks directly to relevance, and that’s why we chose to partner with Rokt – their offering is refreshingly unique.”
“Best Buy is a trusted destination for all things consumer electronics and we’re proud to launch this partnership in time for the holidays to enhance the shopping experience for the company’s online customers,” said Laura Cosgrove, VP Retail Strategic Partnerships at Rokt.
“By powering relevant messages from non-endemic brand partners, Best Buy can continue to engage its customers by bringing them relevant content.”
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