Users are also encouraged to edit TSL Shoppettes from longer format content and previously hosted TalkShopLive livestreams.
TalkShopLive has introduced TSL Shoppettes, a short-form shoppable video focused solution. This builds on its patented technology that offers retailers, brands, and creators the opportunity to host video shopping events across multiple destinations, including websites and social media feeds.
TSL Shoppettes enable users to schedule up to 90-second vertical videos featuring one to five products per reel.
These videos allow consumers to purchase products with a “SHOP” comment on Meta platforms, triggering direct links to buy via Instagram DMs or Facebook Messenger.
“Our mission at TalkShopLive has always been to redefine what’s possible in video commerce, and TSL Shoppettes™ represent a major leap forward,” said Bryan Moore, CEO and Co-Founder at TalkShopLive.
“With shoppable distribution beyond our Meta capabilities launching shortly, we’re extending the impact of short-form video commerce. This evolution allows brands and creators to engage audiences across diverse digital landscapes while leveraging data-driven insights to create content that converts sales.”
Initially launched on Instagram and Facebook Reels, in early 2025, the short-form TSL Shoppettes videos will be viewable and shoppable across the TalkShopLive distribution network and on any website where they are embedded. They deliver data analytics wherever the content is shared, offering brands actionable insights into engagement, conversion rates, and platform specific performance.
TSL Shoppettes quietly debuted in beta form, with campaigns featuring Jimmy Fallon discussing his holiday album, Martha Stewart highlighting her latest kitchen and housewares products, and Kate Hudson performing a living room concert to promote her debut studio album.
They can range from selfie style videos to highly produced content. Users are also encouraged to edit TSL Shoppettes from longer format content and previously hosted TalkShopLive livestreams, allowing them to create short-form content which focuses on some of the most watched and impactful moments that sell the product.
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