This opportunity is available to brands sold in all Currys’ 297 UK&I stores, as well as to other brands wanting to connect with its shoppers.
Currys has announced the expansion of Currys Connected Media into all its UK&I stores. It has partnered with in-store media specialist PRN (a STRATACACHE company) on this.
The retailer will, as a result, enable brands to advertise on displays within its stores. Powered by PRN’s technology, the networked screens will deliver targeted adverts. With over 100 screens in many locations, the national network hopes to deliver around 40 million annual impressions.
This opportunity is available to brands sold in all Currys’ 297 UK&I stores, as well as to other brands wanting to connect with its shoppers.
The proposition is a key element of the broader Currys Connected Media landscape. The partnership marks PRN’s first UK in-store retail media network, building on its 30 years of experience in the US.
Susie Moan, Chief Data Officer, Currys, said, “Delighted to be expanding our retail media network to our store estate; this new partnership represents a huge step forward and is crucial for us as a leading omnichannel retailer. It’s another important touchpoint in the growing Currys Connected Media portfolio, enabling brands to reach tech shoppers in new ways.”
Kevin Carbone, CEO, PRN, commented, “The partnership presents a huge opportunity to those brands that are available in Currys stores as well as other businesses that wish to reach their shoppers. Currys has the largest TV display network in the UK, and through PRN they are able to extend their already impressive, connected media network to reach shoppers across every stage of their journey to purchase.”
“Adding in-store capabilities to Currys Connected Media will add value to each pillar of their existing proposition, giving brands more opportunities to drive sales as well as gain deeper essential insights.”
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