Visual merchandising platform Flagship closes seed funding round and expands into the US market.
Flagship, creator of a digital visual merchandising platform, has announced its expansion into the US market with an unnamed performance apparel brand, in addition to several retail partnerships, including Mejuri, and Mad Happy.
The company also recently closed a $3.75 million seed funding round led by Coreline and Veridical Ventures, with participation from Tidal Ventures and Macdoch Ventures.
“Visual merchandising has historically relied on manual processes and instinct,” says Simon Molnar, Founder and CEO at Flagship. “Our platform brings data driven decision-making to store optimisation, allowing retailers to maximise revenue while maintaining the creative elements that define physical retail.”
Flagship’s platform connects store design with precise data analysis, creating digital twins of each store location that enable retailers to optimise product placement while providing automated revenue mapping.
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“As a global jewelry brand on a mission to redefine luxury at every touchpoint, Mejuri has partnered with Flagship to implement a technology-first approach across our 40+ stores,” said Kari Beiswanger, Senior Product Manager at Mejuri.
“This collaboration empowers data driven decision-making and optimisation, while championing global best practices in visual merchandising. With Flagship’s expertise, we are elevating the in-store experience and driving efficiency and consistency as we scale.”
Flagship’s entry into the US market follows its presence in Australia, where the company serves retail brands including Peter Alexander, R.M. Williams, and Stylerunner of Accent Group’s portfolio.
“The US retail market presents clear opportunities for Flagship,” said Molnar. “We’re working with retailers who want to bring digital precision to their physical stores, and our partnerships show how tech forward brands are adopting this approach.”
The recent funding will support Flagship’s US market expansion and product development. It operates from offices in Sydney and Los Angeles.
“While ecommerce has benefited from sophisticated analytics and optimisation tools for years, physical retail has lacked the same data driven capabilities,” said Greg Stofman, Managing Partner at Veridical Ventures.
“What impressed us about Flagship was their practical approach to solving this problem: they’re giving retailers the tools to make smarter decisions about their stores. The strong adoption they’ve seen from major Australian retailers, and now leading US brands, shows they’re onto something special.”
David Cheng, Co-Founder and GP, Coreline Ventures, said, “Retailers have spent decades refining their e-commerce data strategy, but their physical stores, which drive the majority of their sales, have remained a black box. Flagship is bringing precision and intelligence to bricks and mortar decision-making, and we’re excited to support them as they redefine an industry.”
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