Tesco partners with GS1 UK to test out QR codes in place of traditional barcodes in select stores.
As part of an expanded pilot, Tesco is trialling QR codes powered by GS1 in a small number of stores.
This replaces traditional barcodes on 12 own brand meat and produce lines in a small number of locations across southern England. Developed in collaboration with GS1 UK and ten supplier partners, the initiative is primarily focused on capturing use by dates and batch numbers.
This is pitched as the first trial of its kind and scale by a UK supermarket. The focus here is on core operational data and laying the foundation for future use cases, such as linking to allergen information, sourcing and sustainability credentials, and recycling guidance.
“While it’s still early days, we’re already seeing the benefits of connecting our products to dynamic digital information that will help customers to know more about the products on our shelves,” said Isabela De Pedro, Supply Chain Development & Change Director at Tesco.
”As well as improving the customer experience and unlocking new supply chain value, we are testing how QR codes can help Tesco with issues including traceability, compliance, sustainability and shelf-edge communication.”
Iain Walker, Director of Industry Engagement at GS1 UK, said, “This trial is a clear signal that the retail industry is entering a new chapter. QR codes powered by GS1 allow brands and retailers to share richer, more trusted information – at the Point of Sale, at home, or anywhere in between. Tesco is helping to lead the way, demonstrating how digital product identity can unlock both commercial and consumer value.”
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