The AI-powered platform enables Debenhams Group to deliver more relevant and timely promotions, moving away from broad discounting strategies in favour of targeted, product-specific offers.
Debenhams Group has announced the implementation of artificial intelligence at scale to automate and optimise product pricing and promotions across its retail operations. It has partnered with Peak, an AI platform from UiPath, to roll-out intelligent automation across its brand portfolio.
The system enables real-time, automated pricing for thousands of SKUs, replacing manual processes with faster, more precise, and data driven decision-making.
According to Debenhams Group, the AI-powered platform ensures more relevant and timely promotions, moving away from broad discounting strategies in favour of targeted, product-specific offers. This improves pricing accuracy and also enhances cash flow by reducing terminal stock and streamlining clearance efforts.
Historically, manual efforts resulted in reactive, trial-and-error markdown cycles. The new system ensures more efficient product movement through clearance, reducing terminal stock buildup and improving cash flow.
“With this technology, we’ve fundamentally changed how we approach pricing,” said Dan Finley, CEO at Debenhams Group.
“AI gives us the ability to make smarter decisions at speed, ensuring our promotions deliver the best value for our growing customer base and driving both business performance as well as the CX.”
Richard Potter, CEO at Peak, said, “This project illustrates how retailers can harness AI to enhance – not replace – human capability. This implementation has turned a pricing bottleneck into a competitive advantage and set a new benchmark for tech-led retail transformation.”
“Our work with Debenhams Group demonstrates the power of AI to drive real commercial outcomes, not just through automation, but by enabling smarter, faster decision-making.”
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