The Reimagined Store concept features a flexible design and enhanced functionality, allowing for ease of merchandising and reimagining product displays over time.
Champs Sports, a banner under Foot Locker, Inc., has unveiled its Reimagined retail concept designed to deliver an enhanced customer journey through an immersive retail experience.
Re-opening in two markets, Tampa, FL (Brandon Exchange) and Portland, OR (Washington Square), the redesigned stores reflect Champs Sports’ commitment to blending sport and everyday life to deliver a redefined retail experience.
The new concept introduces an inviting and modernised storefront featuring a bright, organised design and an extensive selection of multi-brand apparel, footwear and accessories. Product storytelling comes to life through elevated presentation walls and digital displays, while the light aesthetic emphasises a contemporary vision of sports culture.
“At its core, Champs Sports focuses on serving sport-style enthusiasts with head-to-toe assortments,” said Tony Aversa, Senior Vice President and General Manager of Champs Sports.
“The Reimagined store concept redefines what the Champs Sports in-store shopping experience can be, enhancing every step of the customer journey. Tampa and Portland are dynamic markets, making them ideal locations to unveil a new store experience that reflects our brand ethos.”
“The concept also strengthens our “Sport For Life” brand platform to connect sport to life in an innovative way that continues to engage with the communities we serve.”
The concept features a flexible design and enhanced functionality, allowing for ease of merchandising and reimagining product displays over time. To further enhance the CX, Champs Store Associates will also be equipped with improved tools to assist customers, along with multiple checkout points for seamless service.
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The store concept features include:
- Sport-Inspired Storefront: The inviting storefront is intentionally branded to immediately communicate “Sport For Life” inspiration through elevated digital storytelling.
- Premier Walls: Visual displays that showcase brands, with an emphasis on outfit-building and enhancing try-on experiences with elevated fitting rooms located nearby. There are also key accessory zones in the back of the store to complete the look, offering a cohesive style journey.
- Family-Friendly Shopping Experience: A multi-brand, family-friendly zone featuring footwear for Women & Kids to encourage full-family shopping.
- Digital Integration: Measuring tools with 3-D scanning technology to help customers achieve a precise fit and multiple omnichannel touchpoints for a seamless, head-to-toe shopping experience.
- Prominent Champs Run Club Destination: Dedicated Men’s and Women’s Run Club areas that encourage connection and provide curated assortments, in an effort to make running more accessible and encourage an active lifestyle.
Central to the new store concept is the expanded focus on Champs Run Club — an in-store program promoting movement and inclusivity through running. The dedicated Run Club in-store fixtures highlight performance running products and tailored assortments to serve the needs of local running communities.
Strategically positioned near important hubs allowing for agility with testing and learning, the Brandon Exchange location is close to St. Petersburg, FL, where Foot Locker, Inc. will open its new global headquarters, and the Washington Square location is embedded in a market with deep roots in sport and sneaker culture.
“We are thrilled to partner with Champs to help bring their vision for immersive retail to life,” said Jason Kirrer, Vice President of North America Sales & Marketplace, Nike.”The Reimagined store concept reflects our shared objectives to celebrate sport and serve athletes through elevated retail and experiences.
“We are excited to help mark the grand-opening moment of Champs Sports in Washington Square with a high-energy weekend that goes beyond retail to connect and engage with our shared communities.”
The unveiling of the Champs Sports Reimagined store concept underscores Foot Locker, Inc.’s advancement against its Lace Up Plan to “Power Up the Portfolio,” following the eight Foot Locker Reimagined stores that opened globally across North America, Europe and Asia over the past year.
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