This initiative reflects Mango’s commitment to innovation in the world of fashion, focusing on hybrid experiences that combine traditional browsing with natural conversations supported by artificial intelligence.
Mango is furthering its commitment to innovation and a personalised shopping experience with the launch of Mango Stylist, a pioneering virtual fashion assistant powered by generative artificial intelligence, which makes it easy, fast and personalised to discover and combine garments.
The tool, currently available for the Woman line, is active in nine markets: Spain, Portugal, the UK, France, Italy, Germany, Austria, Turkey and the US.
Mango Stylist uses innovative algorithms to understand the context and personal tastes of each user, offering them product recommendations tailored to their preferences.
It also gives them the opportunity to explore the latest trends and discover Mango product combinations and complete looks through chat in its ecommerce and the brand’s Instagram account.
This initiative reflects Mango’s commitment to innovation in the world of fashion, focusing on hybrid experiences that combine traditional browsing with natural conversations supported by artificial intelligence.
Customers can interact with fashion in a new and natural way, making every purchase an inspiring experience.
The development of Mango Stylist has been possible thanks to the collaboration of different multi-disciplinary teams at Mango, including IT, Data, Digital Product, Styling, Design, Visual Merchandising and Customer Service.
The tool also integrates with the after-sales virtual assistant Iris – already active in several markets – to consolidate the vision of a single conversational point of contact for customers. This makes it possible to resolve queries both before and after purchase, from the search for inspiration to querying the status of an order.
This launch reinforces Mango’s position as one of the first companies in the sector to integrate a conversational assistant based on generative AI that combines stylistic advice with customer service and marks a new step towards a more personalised and efficient shopping experience.
The initiative is part of the company’s 4E 2024-2026 Strategic Plan, which through the Earn pillar seeks to guarantee the creation of value through technological development, data management, and AI and operational excellence.
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