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The Hidden CX Metric That Matters Most? Resilience

The next frontier of CX isn’t just about crafting great experiences; it’s about delivering them reliably, consistently, and under pressure. Resilience is what turns fast delivery into customer confidence rather than customer risk.

Emotional Intelligence Is Shaping the Future of Phygital Retail

Livia Bernardini, CEO, Future Platforms, explains that the distinction between physical and digital (Phygital) will feel increasingly artificial in 2026. The retail brands that signal belonging will feel more like social ecosystems than sales environments, says Livia.

Turning Customer Data Privacy Into a CX Differentiator

As trust becomes a deciding factor in customer loyalty, CX leaders can turn customer data privacy into a competitive advantage by designing transparent, brand-aligned privacy experiences across every touchpoint.

Embedding Purpose into Customer Experience

Customer experience is shaped most clearly in unscripted moments. Embedding company purpose into CX empowers employees to make the right decisions when processes fall short.

Customer Experience in 2026: Priorities, Pitfalls, & What’s Next

Industry leaders share their top CX priorities for 2026 and the changing customer behaviours brands must prepare for next.

Meet the CXM Today’s Expert Contributors for 2025

Discover CXM Today’s experts, sharing insights on 2025’s CX trends—from AI-driven personalisation and loyalty to digital transformation, customer-centric design, and the evolving expectations shaping exceptional experiences.

CX Moments That Defined 2025

Big players are placing bigger bets on adding agentic capabilities to accelerate the speed to insights, context-aware conversations, and help the enterprise and its employees drive more value. Here are the big moments in 2025 that cemented the milestones in the future CX roadmap…

Why Metrics Alone Fall Short in the Golden Quarter

During the Golden Quarter, traditional CX metrics fall short as customer expectations rise. A mindset-led, empathy-driven approach to AI and experience design is becoming critical for brands navigating peak demand.

The State of Customer Experience: What 2025 Taught Us

A deep dive into the state of customer experience in 2025 — from AI receptionists and intent-driven design to broken VOC systems, experience debt, and the rise of autonomous customer experience.

Consumers Want Smarter AI as Retailers Struggle to Keep Up

A new CI&T report reveals rising consumer adoption of AI in shopping, but highlights a widening trust and execution gap across UK and Ireland retailers.
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