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Embedding Purpose into Customer Experience

Customer experience is shaped most clearly in unscripted moments. Embedding company purpose into CX empowers employees to make the right decisions when processes fall short.

Customer Experience in 2026: Priorities, Pitfalls, & What’s Next

Industry leaders share their top CX priorities for 2026 and the changing customer behaviours brands must prepare for next.

Meet the CXM Today’s Expert Contributors for 2025

Discover CXM Today’s experts, sharing insights on 2025’s CX trends—from AI-driven personalisation and loyalty to digital transformation, customer-centric design, and the evolving expectations shaping exceptional experiences.

CX Moments That Defined 2025

Big players are placing bigger bets on adding agentic capabilities to accelerate the speed to insights, context-aware conversations, and help the enterprise and its employees drive more value. Here are the big moments in 2025 that cemented the milestones in the future CX roadmap…

Why Metrics Alone Fall Short in the Golden Quarter

During the Golden Quarter, traditional CX metrics fall short as customer expectations rise. A mindset-led, empathy-driven approach to AI and experience design is becoming critical for brands navigating peak demand.
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