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Agentic AI Is Moving CX From Pilots to Performance

Enterprises report deployment cycles up to 3x faster, containment rates exceeding 80%, and customer satisfaction improvements of up to 20%, indicating that AI-first CX is shifting from experimentation into production environments.

How AI Is Reframing Customer Feedback

AI is reshaping how organisations collect, analyse and act on customer feedback, helping businesses turn vast volumes of data into real-time insights that improve customer experience and decision-making.

Good CX is Often Plagued by Scams & Complaints

Human interaction isn’t a failure of automation; it’s a critical part of good CX. Jonny Combe, President and Chief Executive Officer of PayByPhone, talks about how clarity, simplicity, and trust are redefining CX in mobility services that are often challenged by scams, complaints, and confusion.

Meet the Women at the Helm of Most Loved Brands

On International Women’s Day, CXMToday highlights 30 influential women shaping CX leadership across global brands, driving innovation, engagement, and customer-first transformation.

Why CX Is Now an IT Reliability Problem for Businesses

As SMEs rely more on digital touchpoints, CX is now defined by system uptime, security, and integration rather than traditional service behaviours. Poor IT reliability is emerging as the hidden cause of customer dissatisfaction and lost trust.

Customer Mapping is Shifting to Understanding Intent in Motion

The future of CX measurement lies in understanding the ‘why’ behind customer behaviour, not just the ‘what.’ Hakob Astabatsyan, CEO and Co-Founder of Synthflow AI, explains why traditional funnels no longer reflect real customer behaviour and how AI-powered, adaptive journeys are redefining modern CX.

Why Contact Centre Agents Are Engaged But at Risk of Burnout

A survey of 540 contact centre agents finds 68% are proud of their work and 75% cite empathy as their strongest skill. Yet rising stress, slower pay growth, and uncertainty around AI are creating clear retention risks.

Customers Are Not Less Loyal. They Are More Selective

Customers are not less loyal because they are fickle. They are selective because they are informed. They are less tolerant of indifference and more willing to invest their time, money, and trust where they feel valued.

The Hidden CX Metric That Matters Most? Resilience

The next frontier of CX isn’t just about crafting great experiences; it’s about delivering them reliably, consistently, and under pressure. Resilience is what turns fast delivery into customer confidence rather than customer risk.

Emotional Intelligence Is Shaping the Future of Phygital Retail

Livia Bernardini, CEO, Future Platforms, explains that the distinction between physical and digital (Phygital) will feel increasingly artificial in 2026. The retail brands that signal belonging will feel more like social ecosystems than sales environments, says Livia.
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