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Why CX Is Now an IT Reliability Problem for Businesses

As SMEs rely more on digital touchpoints, CX is now defined by system uptime, security, and integration rather than traditional service behaviours. Poor IT reliability is emerging as the hidden cause of customer dissatisfaction and lost trust.

Customer Mapping is Shifting to Understanding Intent in Motion

The future of CX measurement lies in understanding the ‘why’ behind customer behaviour, not just the ‘what.’ Hakob Astabatsyan, CEO and Co-Founder of Synthflow AI, explains why traditional funnels no longer reflect real customer behaviour and how AI-powered, adaptive journeys are redefining modern CX.

Why Contact Centre Agents Are Engaged But at Risk of Burnout

A survey of 540 contact centre agents finds 68% are proud of their work and 75% cite empathy as their strongest skill. Yet rising stress, slower pay growth, and uncertainty around AI are creating clear retention risks.

Customers Are Not Less Loyal. They Are More Selective

Customers are not less loyal because they are fickle. They are selective because they are informed. They are less tolerant of indifference and more willing to invest their time, money, and trust where they feel valued.

The Hidden CX Metric That Matters Most? Resilience

The next frontier of CX isn’t just about crafting great experiences; it’s about delivering them reliably, consistently, and under pressure. Resilience is what turns fast delivery into customer confidence rather than customer risk.

Emotional Intelligence Is Shaping the Future of Phygital Retail

Livia Bernardini, CEO, Future Platforms, explains that the distinction between physical and digital (Phygital) will feel increasingly artificial in 2026. The retail brands that signal belonging will feel more like social ecosystems than sales environments, says Livia.

Turning Customer Data Privacy Into a CX Differentiator

As trust becomes a deciding factor in customer loyalty, CX leaders can turn customer data privacy into a competitive advantage by designing transparent, brand-aligned privacy experiences across every touchpoint.

Embedding Purpose into Customer Experience

Customer experience is shaped most clearly in unscripted moments. Embedding company purpose into CX empowers employees to make the right decisions when processes fall short.

Customer Experience in 2026: Priorities, Pitfalls, & What’s Next

Industry leaders share their top CX priorities for 2026 and the changing customer behaviours brands must prepare for next.

Meet the CXM Today’s Expert Contributors for 2025

Discover CXM Today’s experts, sharing insights on 2025’s CX trends—from AI-driven personalisation and loyalty to digital transformation, customer-centric design, and the evolving expectations shaping exceptional experiences.
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