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The Tech Partnerships Powering Brands in the EU

How are European brands utilising technology to increase customer experience? A look at recent tech partnerships and innovations that are fuelling CX.

Impact of Google’s AI Overviews Explained

Months after the launch of Google’s AI Overviews and the feature’s reduced visibility, we look at critical insights into its impact.

Switching Up the Approach when Designing UX Interfaces for B2B Versus B2C

The cognitive psychology approach can help develop a deep understanding of human behaviour, mental models and decision-making processes for designing better UX interfaces.

Think About Cross-Industry Benchmarking

Jamie Thorpe, Chief Experience Officer at Ipsos, discusses how companies can remain agile and adaptable in the face of changing customer expectations and evolving industry dynamics.

How to Optimise PDPs to Overcome Choice Fatigue?

Even though the concept of Product Description Pages isn’t new, there have been a lot of changes in consumer buying behaviours, which have left D2C ecommerce brands in contemplation. To battle choice fatigue, how can brands personalise PDPs at scale?

Is Content Variety the Secret to Maximum Ad Impact?

Around 64% of TikTok users express a preference for brands that offer a diverse range of content. TikTok and market research firm Alter Agents define the content variety for an optimal TikTok content strategy. 

Can Small Businesses Excel as CX Champions?

German author of Customer Experience: leicht gemacht and brand strategist Andrea Yildiz talks about how mid-sized and small businesses can excel in customer experience with the right strategy and technology partners.
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