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Tech Innovation Can Create Responsive CX in the Loan Industry

Markus Schruth, Chief Customer Officer at smava believes a positive change in regulation for digital adoption would help remove a significant friction point in the overall customer journey.

How Are Brand Leaders Investing In Ecommerce Strategies?

94% of executives plan to maintain or increase their investment in ecommerce, and they’re targeting online listings as a spending priority.

Consider Moments-Based Loyalty for Sustainable CX

At Merkle, loyalty is defined as the sum of every consumer's experience with a brand. James Riess, SVP, General Manager, CRM & Loyalty Experience discusses everything loyalty, and shares Merkle’s CX approach…

Several CX Metrics Don’t Work in The Modern CS Environment

Why is speeding customers off the phone no longer the solution? Author and CX analyst Mark Hillary discusses the challenges and opportunities in the CX ecosystem.

Top 35 CX Brand Leaders in Europe

Spanning diverse industries including aviation, hospitality, retail, BFSI, and more, these 35 CX leaders exemplify excellence in understanding and enhancing the customer journey.

Making Customers Happy is a Fallacy

Author Jeff Sheehan discusses his CX perspectives at length. He believes in adhering to business values rather than focusing on ‘making customers happy.’

Why Brands Fall Short on Customer-Centricity

Forrester revealed that CX quality in the US has hit an all-time low. Only 3% of companies are currently classified as customer-obsessed. Why do...
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