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Data Analysis will Evolve into Intuitive, Interactive Data Products

“I use data to point me towards facts and my past experiences along with customer interactions to help me create the right solutions for the customers at the right time. I don't think any of these things can work in silos, it's always a combination of these that produces magical results,” says Supreet Kaur, AVP at Morgan Stanley.

Weigh the Consumer Benefit Against the Data Requirements

Looking for a balance between personalisation and privacy? Personalisation should work in hand with a testing methodology that includes a control group against any personalisation, demonstrating the uplift delivered, says Steve Webster, Global Ecommerce Director at Barbour. 

The Metric that Links Martech to Business Value

We use the verb “feel” in the absence of an equation to prove the value of martech. Martech utilisation taps into the need to...

German Consumers Demand Sustainability and Conscious Consumption

Mustafa Cagri Koc, Head of Global Customer Experience & Global Customer Care at MediaMarktSaturn Retail Group GmbH offers a clear picture of the German...

Enterprises Need to Focus on Purposeful AI

We strongly believe in something we call ‘purposeful AI’. The idea is to help customers reap the benefits of these powerful LLMs and genAI, while at the same time securing utility efficiency and compliance. It’s AI with a purpose, says Ulf Persson, CEO of ABBYY.

How is Gen AI Transforming the Digital Advertising Landscape in Europe?

Although professionals are increasingly leveraging Generative AI for content creation and creative endeavours, 89% of respondents call for more training initiatives, IAB Europe...

The Subscription Model is A Game of Balance

Success lies in balancing the personalisation and community aspects of subscriptions with a commitment to addressing consumer overwhelm, privacy concerns, and inclusivity. The rising wave...
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