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10 Campaigns that Tapped into Emotional Storytelling

This is how it’s done. Take a look at our curated list of 10 marketing campaigns that used emotional storytelling as the core element...

How Tripadvisor Increased Ad Booking Revenue by 200% with Self-Serve Advertising

CASE STUDY: Tripadvisor wanted a seamless and powerful way to connect their platform’s seven million businesses (restaurants, hotels, experience providers) with relevant users. How...

Voice and Conversational Interfaces will Become More Prevalent

As voice search and digital assistants continue to rise in popularity, brands will need to adapt their CX strategies to include these technologies. Voice...

Establish Baseline Metrics for CX Improvement

Jonathan Moran, Head of MarTech Solutions Marketing at SAS talks about the recent additions to the SAS product suite, how brand leaders should choose...

Getting the Live Commerce Backend Just Right

With the anticipated click-and-collect sales of the UK ecommerce market surpassing  EUR 50 billion by 2026, the live commerce industry is a good bet...

Customers Will Shift From Marketplaces to D2C Stores Over Time

With customers wanting more control, Ema Linaker, Founder of BIB Inc LTD talks about how the brand-customer relationship is evolving, and about emerging technologies...

The Survival of Legacy Brands in a Customer-Centric Era

The challenge is real, and the market is unforgiving, but there’s a space for brands that know who they are and are unapologetic about...
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