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NPS Isn’t Comparable to Profits or Profitability

The key to building a culture of data-driven decision-making is first to understand exactly where you are and be truthful about it. You need...

Customers Expect Banks to Deliver the Same Convenience as Ecommerce Players

Michelle Prance, CEO of Mettle - NatWest Group says design thinking is a skill banking CX leaders need to ensure a seamless user experience...

Can an Algorithm Identify Your Customer’s Psychological Traits?

NAVIGATING CUSTOMER MINDS: Here’s why data ethnography works. It’s a diverse set of digital footprints that bring a higher level of granularity and variability...

Using Culture and Emotion to Understand Customers

Dr Marcus Collins reveals how brands can truly understand customers by delving into their cultural identities, emotions, and decision-making processes.

How Do You Grade Your Martech Stack?

If you're measuring everything based on a dollar return, then you're going to miss a lot of effective marketing. It's very dangerous to grade...

Top 20 Tech Allies Powering CX in the BFSI Industry

Various banks and BFSI tech stack providers teamed up to offer hassle-free customer journeys - from enhancing digital banking experiences to providing personalised insurance...

Are Brands Wasting Big Bucks On Super Bowl Commercials?

The Super Bowl is not just a game; it's a cultural phenomenon, an extravaganza of entertainment, and a battleground for brands vying to capture...
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