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Climbing The Creative Effectiveness Ladder

Braze, the customer engagement platform, and WARC, an authority on marketing effectiveness, released a new report which lifts the lid on how some of...

48% of UK Shoppers Trust Amazon for Product Research

Despite the popularity of social media platforms and the rise in social commerce, just 4% of UK consumers trust social media when researching a...

Report on the Marketer-Developer Equation in MAX

When it comes to Mobile App Experience (MAX), No. 1 priority is new feature updates and QA testing. But how do enterprise teams fare...

In Case You Missed Dreamforce 2022

Salesforce kicked off its annual Mega affair Dreamforce in San Francisco this month, Titled: The Great reunion. Around 40,000 attendees congregate at Moscone centre...

Netflix to Open Its Own Video Game Studio

It began by mailing out DVDs, then evolved to become a production and streaming powerhouse. Now Netflix appears to be making its next big...

28% Plan To Spend Less This Holiday Season

Nearly half of consumers, 48%, plan to shop early for this holiday season, and the big reason is inflation, according to a Gartner Marketing...

Walmart Launches Metaverse Experiences in Roblox

The retail giant announced that it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids. Walmart said it...
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