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Only 24% Manage All Their Campaign Data In A Central Repository

Merkle, dentsu's technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2022 Customer Engagement Report (CER) highlighting priority areas for CX, data, and...

Dream Theatre to Manage FIFA World Cup Merchandise in South Asia

As the official licensed partner for the FIFA World Cup Qatar 2022 in India and South Asia, Dream Theatre will facilitate tie-ups with leading...

Snowflake to Set Up Data Clean Room for Advertisers

Snowflake Ventures invested in OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television. The growth of data-driven media strategies and...

Cheetos Unveils Neighborhood In Horizon Worlds

Players are challenged to complete tasks around Chesterville, with some mischievous tools, to help them earn points on their "mischief meter." Chester Cheetah and Cheetos...

HUGO BOSS Partners With Adobe To Design Metaverse Fashion

Adobe announced at Adobe MAX – the creativity conference – it is working with premium lifestyle company HUGO BOSS to power its strategy around...

What Does The AI Bill Of Rights Mean For Marketers?

All of us have a role to play to ensure that innovation is rooted in inclusion, integrity, and our common humanity, says the Blueprint...

Virtual Human Concierge Assists Passengers at Dallas Airport

A synthetic concierge generated by Soul Machines and IBM Watson has succeeded in helping thousands of passengers over the last few months at Dallas...
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