HomeFeatured

Featured

Luxury Buyers Unperturbed By Inflation

Luxury shoppers are spending more on treating themselves and paying more attention to wellness products. Inflation, the threat of a recession and overall anxiety about...

Ingredients for Business Resilience in an Unpredictable Market

The New Business Resilience Report from Qualtrics illuminates industry strengths and weaknesses among travel, hospitality, service providers and more Product and brand appeal propelled the...

Amazon Bites Off Chunk of Ad Pie

Meta, Microsoft and Alphabet cited the advertising market is facing turbulence due to the economic slowdown, but Amazon finished second runner-up next to Google...

Ecommerce Enters Deflation: Adobe Report

Adobe announced the latest online inflation data from the Adobe Digital Price Index (DPI), powered by Adobe Analytics. In July 2022, online prices decreased...

Do You Use Negative Buyer Personas?

Marketers are using exclusionary personas to avoid attracting the wrong users, and increasing Return on Ad Spend (ROAS) JetBlue’s persona-template has a social media mould....
spot_img

Latest News