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CXO’s Role Is Changing? Maybe Not

The COVID-19 pandemic has galvanized companies to reorganize their business around delivering exceptional experiences, as many, even the ones known for delivering exceptional customer...

Why Do Feelings Matter In The CX Journey?

In early 2021, Coca-Cola replaced its logo with inspiring resolutions on its new cans -- a marketing strategy to inspire positivity and change. The...

Customer Identity And The Single Connected Conversation 

According to an Optimizely report, Reimagining Commerce Report 2020, most consumers use six or more channels and two devices before making a purchase. They research...
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