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CTV Monetisation Reimagined: Retail Media’s Strategic Role

The integration of retail media and Connected TV (CTV) is revolutionising advertising through data-driven targeting, measurable performance, and shoppable ad formats—across Europe, the US and APAC.

Smarter Strategies, Deeper Connections, Real Business Impact

SNAPSHOT2024: From real-time smart strategies to Super Bowl storytelling and genAI breakthroughs, the key to real business impact is resonating with audiences where it matters most.

How Data Elevated Marketing in 2024

2024 SNAPSHOT: While retailers are working vigorously to offer personalisation, customers are actively demanding it. The data-guided brand wins the customer’s vote.

Holiday Cheer-Leaders: Brands that Won this Festive Season

It’s the season to celebrate innovative brand teams. CXM Today looks at what marketers can learn from this year’s brand-led holiday marketing campaigns.

Shop, Stream, and Swoon: Live Commerce Likely to Rule

2024 SNAPSHOT: Brands are moving away from conventional advertising methods and embracing formats like live commerce and shoppable TV, prioritising interaction and immersion to engage consumers.

Does Loyalty Change When Customers Do?

REWIND 2024: Loyalty is part of human nature and the way forward to gain it from customers is by nurturing it like a relationship.

What is Impeding AI-Led Retail Growth?

Despite enthusiasm around the benefits of AI, only 40% of retailers are fully prepared to implement AI projects.

Black Friday 2.0: Why Retailers Are Betting on Data Over Discounts

Real-time data streaming—not margin-eroding price cuts—is now the key to Black Friday online success.

Top GenAI Tools For Optimal Campaign Performance

Over 54% of CMOs have increased their investment in genAI-powered technology to improve their marketing performance. CXM Today picked the top 10 genAI tools for campaign optimisation.

The Efficacy of Multichannel Marketing in an Over-Saturated Market

Can multichannel marketing strategies still effectively penetrate the increasingly over-saturated market, or do they risk diluting marketing efforts and wasting precious resources?

How Duolingo Defines the Future of Product Sense

Duolingo's onboarding showcases excellent product sense by letting users start learning immediately without signing up, addressing their desire to quickly see the product's value.

Determine the Incremental Value of Advertising Efforts

Anja Lambrecht, Professor of Marketing at London Business School suggests using an iterative approach to optimise advertising strategies based on real data rather than guesswork. She shares four major trends set to drive digital growth in the next five years.

How Are Brand Leaders Investing In Ecommerce Strategies?

94% of executives plan to maintain or increase their investment in ecommerce, and they’re targeting online listings as a spending priority.

CMOs are Using Data Measurement to Drive Growth

The sophistication of data collaboration technology solves cookie deprecation while tackling two other major CMO woes: consumer privacy and walled garden “black boxes.”

The Metric that Links Martech to Business Value

We use the verb “feel” in the absence of an equation to prove the value of martech. Martech utilisation taps into the need to...

How is Gen AI Transforming the Digital Advertising Landscape in Europe?

Although professionals are increasingly leveraging Generative AI for content creation and creative endeavours, 89% of respondents call for more training initiatives, IAB Europe...

How Tripadvisor Increased Ad Booking Revenue by 200% with Self-Serve Advertising

CASE STUDY: Tripadvisor wanted a seamless and powerful way to connect their platform’s seven million businesses (restaurants, hotels, experience providers) with relevant users. How...

Customers Will Shift From Marketplaces to D2C Stores Over Time

With customers wanting more control, Ema Linaker, Founder of BIB Inc LTD talks about how the brand-customer relationship is evolving, and about emerging technologies...

How are UK Businesses Experimenting With Cookieless Alternatives?

Post the release of Google Chrome's third-party cookie deprecation policy, brands and marketers, first-party data targeting is prone to become a new normal for...

How Did Intel’s denstu-led Personalised Audio AI Campaign Boost Brand Metrics?

Case Study-Intel partnered with dentsu to leverage Instreamatic's personalised AI-powered audio advertising capabilities and promote its Evo edition laptops. Was Intel able to drive...

Is Live Commerce Changing the Role of the Influencer?

Balancing authenticity and sales in influencer marketing is crucial. Focusing too much on authenticity might limit product endorsement opportunities, while emphasising sales can alienate...

How Do You Grade Your Martech Stack?

If you're measuring everything based on a dollar return, then you're going to miss a lot of effective marketing. It's very dangerous to grade...

Empowered Consumers Drive the Circular Narrative

Brands have already begun the game of transforming their customers into content creators, giving impetus to the renewed popularity of circular marketing wherein the...

Is Generative AI the Future of Consumer Marketing?

A survey revealed that 67% of marketers in the online retail industry are utilising GenAI to create hyper-personalised recommendations. Explore how generative AI in...

Why Transparency In Advertising Is A Smart Move For The Industry

Consumers have grown increasingly uncomfortable with Big Tech’s data collection tactics, putting the publishers who rely on Google in a difficult spot. The launch of...

5 Holiday Marketing Campaigns of 2023 You Shouldn’t Miss

30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome,...

The Godfathers of Martech on What to Expect in 2024

In the new Martech for 2024 report, Scott Brinker, Editor of the chiefmartec blog and Frans Riemersma, Founder of MartechTribe, explore various themes, such...

Does the EU AI Act Pose a Threat to the Tech and Business Landscapes?

The EU AI Act is poised to impact the utilisation of specific AI tools by enterprise businesses, particularly those employed in decision-making processes. 62% of...

Move Over Apps, It’s PWA’s Turn

Technically a website, a progressive web app is seamless and cost-effective. With high-resolution images and videos and page load 4x faster than a traditional website,...

Do Dark Posts Have A Brighter Side?

Dark posts are inexpensive sponsored messages that allow marketers to programmatically target demographics without littering their brand's newsfeed. Are consumers aware that sponsored posts don’t...

Self-service Returns As Trend For Advertisers, Marketers

Self-serve advertising/marketing reduces time in implementing a campaign and is a cost-effective way to reach a broad customer base  At a time when media buyers...

Deck the Halls for Holiday Shopping Season

Making the most of the holiday shopping surge means planning for inventory demands and increased contact center call traffics. But there is a unique...

Will Google Make Shopping Season Easier?

Google is looking for a new middle ground between browsing and purchasing. This is about Google trying to figure out methods to defend search...

Building Social Credit In Web3

Some argue that soulbound tokens are trustworthy for verifying information. Others compare it to an authoritarian social credit system.  Ethereum co-founder Vitalik Buterin in his...

Why We’ll Evolve From Zero Interface To Enhanced Interface

In the past few years I wrote quite a lot about effortless customer interfaces. I still strongly believe that if you want to be...

The Retailer’s Guide Through 2022’s Inflation

Businesses worrying about sales need to understand consumers’ price-conscious psyches during such times and tailor their messaging accordingly.  It’s a typical American household. A salesman...

Activate Listening Mode: Customer Feedback Tools for Marketers

Customer feedback provides insight into what features of a product or service are effective and what changes should be made to enhance the user...

What Does The AI Bill Of Rights Mean For Marketers?

All of us have a role to play to ensure that innovation is rooted in inclusion, integrity, and our common humanity, says the Blueprint...

The Future Of Personalization In B2C Marketing

A one-size-fits-all approach to CX doesn't work anymore. Keep up with the competition by personalizing your company's experience. In recent years, B2C brands have been...

AT&T’s Business Of Connecting Customers To The World

BRAND STORY Millions of customers and trillions of demands have been quenched through digitized workflow and a universal approach to data. AT&T’s digital transformation...

Macy’s: Driving Seamless Omnichannel Experiences

BRAND STORY Macy's recognized the need to transform and unveil its Polaris strategy to reset business and profitability and drive seamless omnichannel experiences...

Luxury Buyers Unperturbed By Inflation

Luxury shoppers are spending more on treating themselves and paying more attention to wellness products. Inflation, the threat of a recession and overall anxiety about...

Do You Use Negative Buyer Personas?

Marketers are using exclusionary personas to avoid attracting the wrong users, and increasing Return on Ad Spend (ROAS) JetBlue’s persona-template has a social media mould....

The Algorithms Behind Social Media’s Stickiness

Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But...

How Target Cracks A Deal With Customers

Despite inflation and changed shopping habits, the big box reported a 4% growth in guest traffic in Q1, 2022.  One of the biggest names in...

Is The Virtual Experience Economy Replacing The Experience Economy?

When the term was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore – the experience economy created...

Why Your Contact Center Needs A Unified Communications Strategy

Effective and synchronous communication across multiple media platforms in a company setting boosts employee productivity, achieves effective deadline adherence, and provides better project outcomes. ...

Is The RFM Model Obsolete?

The Recency, Frequency and Monetary Value model has provided practical applications over the years, particularly in direct marketing. With the advent of new-age tech,...

Finding The Right CX Talent

Assessment tools are helping brands vet a prospective CX agent’s cognitive ability, language skills, and job knowledge Companies want to innovate and provide customers with...

What’s The Backbone Of A Contact Center? It’s ACD

The relevance of modern contact centers lies in streamlining communications, and ensuring callers don’t wind up in a queue for too long.  Long hold times...

Why Businesses Find Their Calling In VoIP 

It is cheaper, faster, and easy to use, and organizations can customize it and integrate it with existing software Recently, Cook County in Illinois announced...

How JetBlue Uses Data To Reach New Heights

BRAND STORY The airline uses a blend of machine learning and data to personalize travel experiences Why is David Neeleman called the most successful serial...

Why Customer Intelligence Needs Data Virtualization

Brands are turning to data virtualization to provide optimal CX and facilitate their transformational journey in this ever-changing digital world. Consumer electronics company Logitech faced...

All You Need to Know: Google Duplex

We’re far from creating AI that can pass the Turing test. In fact, automated phone systems are still struggling to recognize simple words and...

How IKEA Onboards Data And AI To Leap Forward

BRAND STORY What makes the brand stand out and continue its growth trajectory is its ability to change and evolve with time.  Entrepreneurship at the...

The Impact Of Speech Tech On CX

By harnessing the power of automatic speech recognition systems, contact centers can boost CX and get over the regulatory compliance hump. Customer satisfaction is critical...

Reimagining The Grocery Store

Supermarkets are having a moment. Leading brands are focussing on blending virtual experiences through contactless payments, smart shopping carts that make recommendations, and using...

Putting A Price On CLV

CLV helps marketers estimate how much to invest to retain a customer. But how do you calculate it?  American companies have been overlooking the value...

Elevating The Conversation

Marketers and sales resources are good talkers, but it’s time to outsource the chat, according to Meta CEO Mark Zuckerberg. At a company event,...

Are Recommendation Engines Restricting The Customer’s Choices?

Diverse suggestions often lead to better conversion rates for online firms Did you know as much as 35% of Amazon.com’s revenue is generated by its...

Podcasts Enter ‘Golden Age’

Publishers report audio revenue up 500% in the first quarter of 2022, according to the Digital Publishers’ Revenue Index (DPRI). And marketers are listening Among...

Airbnb: Telling Brand Stories With Data

BRAND STORY Leading brands like Airbnb use data as the voice of the customer at scale, it has invested in building an in-house modern...

Amazon Wants Conversational AI In Every Native Tongue

The company has released an open -source ‘MASSIVE’ Speech Dataset for researchers and developers to tinker  Amazon.Inc has announced the release of its open-source what...

Brand-stamping Through AR Filters

AR filters enable every brand to be a media company. But marketers are using it as a tool to get customers hooked to interactive...

Are You Ready For Grab-And-Go Tech?

Retail stores sit at the intersection of deep tech to cater to the needs of future customers. Who likes queuing? For customers, waiting is a...

Can CPaaS APIs Boost Your Digital Ecosystem?

Built on as-a-service, CPaaS utilizes the flexibility of the cloud to deliver connectivity between applications, people, and objects You might have used a mobile phone...

Cloud Readiness Checklist For Ease Of Migration

Ensure you are fully ready before migrating your application to the cloud, which has gained plenty of importance post-pandemic The cloud phenomenon has fundamentally altered...

Five Times CX Won

Get to know the brands that made good use of CX, and won Many companies worldwide have fantastic products but is that enough? Not anymore....

What Will Ad-Supported Netflix Mean For Marketers?

As Netflix looks to regain lost revenue, co-CEO Reed Hastings announced that it was “open” to offering lower-priced tiers with ads It seems the subscription...

Sustainable, Or Just A Shenanigan?

On the occasion of Earth Day, which went by on April 22, travel agency Trip.com and Etihad Airways launched a month-long campaign that invited...

The Fast And Furious Trend Of qCommerce

When you ask customers whether they want things quickly, the answer is a loud ‘yes,’ but how fast is fast? With e-retail sales accounting for...

Three Strategies To Optimize CX Before And During Shipping Delays

How many delivery delays have you experienced in the last year? One, two, or more than that? You are not alone in this –...

Quick Commerce: The Supermarket Wars In Europe

Hopping on board the qCommerce bandwagon is a good idea, but only if there's a long-term strategy behind it. Most consumers changed how they shop...

How Digital Transformation Fails

Organisations fail because their initiatives are dictated by inward looking business priorities. Since market opportunities are constantly changing, their solutions are often dated by the...

A Window On The Virtual World

Many companies have now interconnected virtual experience to their services to extract more experience  The term “experience economy” was coined in 1999 by B Joseph...

The Game Of Subscriptions

Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor.  Blaire has trust issues. From people to...

How Smart Is Your Contact Center?

A contact center that can operate swiftly and accurately offers amazing customer experiences – key to being a sustainable player in the market The way...

How EU Is Taking Aim At Tech Giants, Reining In Data Abusers

The European Union's data protection laws have seen tech giants come under increasing scrutiny. Here's what you need to know The European Union (EU) has...

‘New-Style’ Digital Vs ‘Old-Fashioned’ Human Interactions

Here’s a question, and I think I know the answer. Would you do business with an airline that didn’t offer the ability to book...

Taking the Self-Service Route

Self-service isn’t a solo ride. Brands are empowering users with tools to carry them through the buying journey at their own pace  Looking back to...

BORIS, A Logistical Nightmare?

Goods bought online and returned over the counter can cause wastage and losses. Fortunately, there are solutions to turn the tide in your favor  For...

Ready For Experiences Beyond Travel?

Customers' needs have changed — and now, hospitality experiences must change along with them. Travel is once again taking flight. In a world where formerly...

The Future Of Global Recovery Is Green

Purchasers are progressively leaning toward brands with a promise to environmental sustainability Global leaders have been stressing how necessary it is for brands to practice...

Don’t Cut What Is Obvious To The Customer 

I covered the concept of skimpflation. In case you missed it, the short definition is that skimpflation is the result of a labor shortage,...

What’s The Secret Behind Walmart’s Retail Glory?

BRAND STORY Walmart is intelligently incorporating a more technologically driven CX In 1962, Sam Walton had one goal: to “help people save money so they...

Retail Remix: Blending Online And In-store

Customers want a digital remix of retail solutions, so much so that they would throw away their loyalty cards if not satisfied. Call it the...

How NFTs Could Change Customer Loyalty

I’ve been thinking about NFTs a lot these days, because – though they still very much reside in a hype phase – they seem...

Pave Your Way To Modern Checkout

With customer expectations regarding services soaring high in 2022, it has become necessary for applications to offer clean and fast checkout experiences. Imagine a customer...

How The Best Brands Deal With Detractors 

Detractors are customers who are unhappy with a company’s service, product or experience. Conversation about them is generally a vetoed subject in the business industry,...

Leveling Up With Employee Experience

There's a critical link between employee experience (EX) and customer experience (CX). Organizations need great EX to sustain great CX. Gabriel, a software engineer recently...

Here’s 5 Loyalty Programs To Get You Inspired

The world as we know has seen many transitions in the past two decades. With regards to businesses, we’ve seen many companies come and...

Predicting The Future To Take CX To The Next Level

What’s the new bar for CX? Predictive analytics. It helps businesses to know what customers want and helps keep them loyal We’ve stepped into the...

Unlocking The Value Of Customer

BRAND STORY From automated lounge entry to new digital signage across the airport, British Airways is focused on making the customer journey stress-free On a...

Happiest Place On Earth Is Driven By Technology And CX

BRAND STORY Behind the magic of Disney’s theme parks is simply perfectly designing processes, repeated at scale. The father of Mickey Mouse, a filmmaker with...

The Evolution Of Consumer Demographics

After a year of uncertainty, it’s no surprise that businesses are looking ahead to refresh and refine their digital advertising techniques and strategies to...

Don’t Just Collect Data, Create Value

Service Measures and Metrics are a valuable building block for service improvement. But to build a service culture, the methodology of these metrics must...

10 Customer Experience Trends For 2022

As some of you may know, I like to predict which scenarios have the potential of disrupting the world of marketing and CX. There...

Here’s What Can You Learn From The CX Leaders 

Providing an outstanding customer experience (CX) has become increasingly important as we move to hybrid environments. CX isn’t just about digital spaces. Even for local...

Can You Google-Out Google?

The growing consumer privacy concerns and a resurgence of antitrust scrutiny on Google has led investors and companies to bite off a chunk of...

GigCX Is The New Customer Service Savior

It is no secret that Gig Customer Service, or GigCX, a term used for deploying gig-based people to provide customer service, is attracting quite...

Is Your Brand A High-Maturity CX Champion?

The 2021 State of CX Maturity Report surveyed more than 3,000 CX decision makers to understand the characteristics and benefits of CX leadership. Improving customer...

Top 10 Martech Podcasts: Hit Play

CXM Today looks at some martech podcasts that have been helping marketers keep up with the latest trends and technology The buzz created around podcast...

Campaigns that Clicked: 2021

CXM Today shares ten marketing campaigns from the last year that hit the ball out of the park with their innovative use of creativity,...

Beam Me Up, Scotty

The age of holograms in business events and customer interactions is only just beginning... Holographic displays are almost a thing of the past, at least...

Creating A Social Impact Scorecard 

Consider a world in which everything you do has a beneficial impact. What if every time a coffee shop sold a cup of coffee,...

Why Do Feelings Matter In The CX Journey?

In early 2021, Coca-Cola replaced its logo with inspiring resolutions on its new cans -- a marketing strategy to inspire positivity and change. The...

Customer Identity And The Single Connected Conversation 

According to an Optimizely report, Reimagining Commerce Report 2020, most consumers use six or more channels and two devices before making a purchase. They research...
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