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How Duolingo Defines the Future of Product Sense

Duolingo's onboarding showcases excellent product sense by letting users start learning immediately without signing up, addressing their desire to quickly see the product's value.

Determine the Incremental Value of Advertising Efforts

Anja Lambrecht, Professor of Marketing at London Business School suggests using an iterative approach to optimise advertising strategies based on real data rather than guesswork. She shares four major trends set to drive digital growth in the next five years.

How Are Brand Leaders Investing In Ecommerce Strategies?

94% of executives plan to maintain or increase their investment in ecommerce, and they’re targeting online listings as a spending priority.

CMOs are Using Data Measurement to Drive Growth

The sophistication of data collaboration technology solves cookie deprecation while tackling two other major CMO woes: consumer privacy and walled garden “black boxes.”

The Metric that Links Martech to Business Value

We use the verb “feel” in the absence of an equation to prove the value of martech. Martech utilisation taps into the need to...
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