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Is Live Commerce Changing the Role of the Influencer?

Balancing authenticity and sales in influencer marketing is crucial. Focusing too much on authenticity might limit product endorsement opportunities, while emphasising sales can alienate...

How Do You Grade Your Martech Stack?

If you're measuring everything based on a dollar return, then you're going to miss a lot of effective marketing. It's very dangerous to grade...

Empowered Consumers Drive the Circular Narrative

Brands have already begun the game of transforming their customers into content creators, giving impetus to the renewed popularity of circular marketing wherein the...

Is Generative AI the Future of Consumer Marketing?

A survey revealed that 67% of marketers in the online retail industry are utilising GenAI to create hyper-personalised recommendations. Explore how generative AI in...

Why Transparency In Advertising Is A Smart Move For The Industry

Consumers have grown increasingly uncomfortable with Big Tech’s data collection tactics, putting the publishers who rely on Google in a difficult spot. The launch of...
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