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Move Over Apps, It’s PWA’s Turn

Technically a website, a progressive web app is seamless and cost-effective. With high-resolution images and videos and page load 4x faster than a traditional website,...

Do Dark Posts Have A Brighter Side?

Dark posts are inexpensive sponsored messages that allow marketers to programmatically target demographics without littering their brand's newsfeed. Are consumers aware that sponsored posts don’t...

Self-service Returns As Trend For Advertisers, Marketers

Self-serve advertising/marketing reduces time in implementing a campaign and is a cost-effective way to reach a broad customer base  At a time when media buyers...

Deck the Halls for Holiday Shopping Season

Making the most of the holiday shopping surge means planning for inventory demands and increased contact center call traffics. But there is a unique...

Will Google Make Shopping Season Easier?

Google is looking for a new middle ground between browsing and purchasing. This is about Google trying to figure out methods to defend search...

Building Social Credit In Web3

Some argue that soulbound tokens are trustworthy for verifying information. Others compare it to an authoritarian social credit system.  Ethereum co-founder Vitalik Buterin in his...

Why We’ll Evolve From Zero Interface To Enhanced Interface

In the past few years I wrote quite a lot about effortless customer interfaces. I still strongly believe that if you want to be...
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