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Macy’s: Driving Seamless Omnichannel Experiences

BRAND STORY Macy's recognized the need to transform and unveil its Polaris strategy to reset business and profitability and drive seamless omnichannel experiences...

Luxury Buyers Unperturbed By Inflation

Luxury shoppers are spending more on treating themselves and paying more attention to wellness products. Inflation, the threat of a recession and overall anxiety about...

Do You Use Negative Buyer Personas?

Marketers are using exclusionary personas to avoid attracting the wrong users, and increasing Return on Ad Spend (ROAS) JetBlue’s persona-template has a social media mould....

The Algorithms Behind Social Media’s Stickiness

Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But...

How Target Cracks A Deal With Customers

Despite inflation and changed shopping habits, the big box reported a 4% growth in guest traffic in Q1, 2022.  One of the biggest names in...
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