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Top 10 Interviews of 2024

Read our top 10 interviews to discover strategies, lessons, and inspirations that will help shape your next move in 2025.

Meet CXM Today’s 2024 Advisory Board

The Advisory Board of CXM Today redefines CX with visionary insights on AI, hyper-personalisation, sustainability, and more.

Can Customer Privacy Become A Market Differentiator?

Kasia Gawlik, Customer Data & Privacy Director at Standard Chartered discusses the intersection of customer privacy, data management, and trust as a market advantage.

How is the Energy Sector Battling the Evolving Customer Expectations?

Abdul Khaled, Head of Digital | Customer Experience & Digital Products at E.ON Next explores the evolving customer experience expectations in the energy sector, focusing on the challenges of digital transformation and the role of innovative technologies.

Transforming Customer Service in Germany’s Media Industry

Key challenges include balancing quality with cost, while opportunities lie in harnessing AI to enhance agent performance, self-service, and operational efficiency, says Oliver Viereck, VP and Managing Director Contact Experience & Inhouse Service at SKY Deutschland.

There is Competitive Value in Delivering Localised CX

Success in global markets hinges on the ability to deliver localised CX that rivals those of local providers, who possess deeper cultural and linguistic advantages, says Giulio Castiglioni, Customer Care Director at Playtomic.

Integration and Interoperability, The Biggest Challenges in Healthcare

Integration and interoperability are the biggest challenges, while digital transformation and AI integration offer transformative opportunities, says Friederike von Krosigk, Chief Strategy & Marketing Officer at GE Healthcare.

GenAI Can Enable Better Customer Service

From seamless customer service and journeys to inconsistency in omnichannel conversations, the travel industry faces challenges that can be solved by technologies such as genAI, says Jörg Malang, SVP Customer Experience & Omnichannel at DERTOUR Group Deutschland.

Tech Innovation Can Create Responsive CX in the Loan Industry

Markus Schruth, Chief Customer Officer at smava believes a positive change in regulation for digital adoption would help remove a significant friction point in the overall customer journey.

Several CX Metrics Don’t Work in The Modern CS Environment

Why is speeding customers off the phone no longer the solution? Author and CX analyst Mark Hillary discusses the challenges and opportunities in the CX ecosystem.

Top 35 CX Brand Leaders in Europe

Spanning diverse industries including aviation, hospitality, retail, BFSI, and more, these 35 CX leaders exemplify excellence in understanding and enhancing the customer journey.

Making Customers Happy is a Fallacy

Author Jeff Sheehan discusses his CX perspectives at length. He believes in adhering to business values rather than focusing on ‘making customers happy.’

Think About Cross-Industry Benchmarking

Jamie Thorpe, Chief Experience Officer at Ipsos, discusses how companies can remain agile and adaptable in the face of changing customer expectations and evolving industry dynamics.

Can Small Businesses Excel as CX Champions?

German author of Customer Experience: leicht gemacht and brand strategist Andrea Yildiz talks about how mid-sized and small businesses can excel in customer experience with the right strategy and technology partners.

Data Analysis will Evolve into Intuitive, Interactive Data Products

“I use data to point me towards facts and my past experiences along with customer interactions to help me create the right solutions for the customers at the right time. I don't think any of these things can work in silos, it's always a combination of these that produces magical results,” says Supreet Kaur, AVP at Morgan Stanley.

Weigh the Consumer Benefit Against the Data Requirements

Looking for a balance between personalisation and privacy? Personalisation should work in hand with a testing methodology that includes a control group against any personalisation, demonstrating the uplift delivered, says Steve Webster, Global Ecommerce Director at Barbour. 

German Consumers Demand Sustainability and Conscious Consumption

Mustafa Cagri Koc, Head of Global Customer Experience & Global Customer Care at MediaMarktSaturn Retail Group GmbH offers a clear picture of the German...

Enterprises Need to Focus on Purposeful AI

We strongly believe in something we call ‘purposeful AI’. The idea is to help customers reap the benefits of these powerful LLMs and genAI, while at the same time securing utility efficiency and compliance. It’s AI with a purpose, says Ulf Persson, CEO of ABBYY.

How Should You Rethink Customer Loyalty Amid Skimpflation?

Nate Brown, Co-Founder of CX Accelerator and Sr. Director, Affiliate Call Center at Broadcast Music, Inc. (BMI), discusses how organisations excel in guiding customers through challenges and stand out in the skimpflation era.

How is Digital Innovation Reshaping The Insurance Industry?

Ekaterina Mamonova, Global Marketing and Customer Experience Lead at Allianz Commercial discusses how technology has changed the role of the BFSI leader. She talks...

Voice and Conversational Interfaces will Become More Prevalent

As voice search and digital assistants continue to rise in popularity, brands will need to adapt their CX strategies to include these technologies. Voice...

Establish Baseline Metrics for CX Improvement

Jonathan Moran, Head of MarTech Solutions Marketing at SAS talks about the recent additions to the SAS product suite, how brand leaders should choose...

Brands Must Create Transformational Attachment with Customers

"In today's digital and global marketplace, where individual competition is fierce, having a distinct personal brand can be the difference between blending in and...

There is an Economic Advantage to Being Customer-obsessed

According to Jeff Toister, Author of The Service Culture Handbook, customer-focused brands attract more customers, earn more word-of-mouth referrals.

Turn a Customer into a Fan in One Moment

CX Expert James Dodkins shares key insights for CXOs seeking to foster a customer-centric organisational culture.  “Metallica doesn't need a conductor. They wrote the songs....

15 Global Women Leading the Change in Marketing and CX

From introducing result-driven campaigns to integrating customer-focused strategies, explore how these 15 global leaders are making waves in the marketing and CX function.

Customers Expect Banks to Deliver the Same Convenience as Ecommerce Players

Michelle Prance, CEO of Mettle - NatWest Group says design thinking is a skill banking CX leaders need to ensure a seamless user experience...

Using Culture and Emotion to Understand Customers

Dr Marcus Collins reveals how brands can truly understand customers by delving into their cultural identities, emotions, and decision-making processes.

Identify The Difficult Conversations from An Outright Crisis

Author Julie Atherton talks about using organic social content to connect on an emotional level with customers, and preparing a tested crisis management plan ready to be activated in case of dark days.

You Cannot Win Alone; Find A Common Purpose with Your Customer

Patricia Corsi, Bayer Consumer Health's Chief Marketing and IT Officer, shares insights into the brand's utilisation of data to enhance accessibility to healthcare services...

Velocity, Personalisation, and Super Apps Define CX

Matteo Pomoni, ING's Global Head of Retail Daily Banking, explores the deliberate, scalable, and measurable approach to achieving customer obsession. “The word obsession is to...

Are Your CX Metrics Tied to Business Goals?

Olga Guseva, an authority in customer experience (CX), underscores the pivotal role of redesigning customer experiences. She emphasises the necessity of multilingual communication within...

Avoid the Too-Cool-For-School Pitfalls with Gen Z

When attempting to capture Gen Z's attention, brands often err by attempting to appear "cool" without genuine authenticity, says Ryan Leslie. The reality is...

Building Brands that Leave Footprints on Customers’ Hearts

Joseph Michelli, clinical psychologist turned customer retention guru, unlocks the secrets of iconic brands like Starbucks and The Ritz. Ever wondered why Starbucks baristas greet...

Describing Customers as “Churned” Strips Away Humanity

Ron Kaufman has outlined his vision for the future, foreseeing mutually beneficial partnerships that enhance customer convenience through consolidation. He emphasises the importance of...

Fastvertising Is Advertising At The Speed Of Culture

Aron North, the brain behind Ryan Reynolds’ Mint Mobile brand, says companies must tap into relevant conversations. At the Cannes Lions International Festival of Creativity...

Is Tech Taking Creativity Away From Content?

Citing the future plans of headless CMS platform ContentStack, product, and technology leader Conor Egan illustrates the importance of product building and the role...

US Contact Centre Leaders Reshaping Customer Service Future

Customer experience is the bedrock of business success, and the role of contact centres has evolved into a critical factor in this competitive landscape....

The Role of CX In Modern Merchant Banking

Andrew Clayton, Former Group Head of CX, Close Brothers, discusses the modern merchant banking experience and the role of CX teams in supporting large...

Sports Viewership Is Changing In Today’s Consumer Landscape

By 2025, more than 25% of Americans will watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there...

Are BFSI Brands Embracing A Fully Digital DNA?

Stefanie Pipenhagen, Senior Manager of Customer Experience in Europe at Lemonade, emphasises the importance of financial companies embracing a fully digital DNA to maximise...

Do BFSI Brands Dare to Challenge Traditional Norms?

Do financial banks track quantitative customer data points and benchmark their activities for better insights? Today, words such as seamless, frictionless, connected, digital, proactive,...

Inflation Has Consumers Rethinking Spending Habits

“Consumers have often relied on their savings to accumulate during the pandemic to fuel their sustained demand. However, today, savings rates are dwindling, and...

Top 12 BFSI Leaders Transforming Customer Experience In Europe

BFSI leaders have helped European banks introduce cutting-edge banking-as-a-service platforms, build robust customer support systems, and integrate seamless payment solutions. The European economies have prompted...

Are Contact Centres Holding Back On Better Quality Services?

"Call centres are more alike than they are different. We all claim to provide top-notch quality services and solutions, and even though I have...

Marketers Need To Have A Good Mix Of Empathy, Flexibility And Frugality

Amid the economic uncertainty, there have been a lot of belt-tightenings, and companies are rethinking their approach to finding and using marketing talent in...

Hybrid Hospitality Enhances Experience Thinking Process

Mark Liversidge discusses the concept of hybrid hospitality and technology-enhancing CX. “Find technology that enables you to manage your space as intelligently as possible. The...

The Contact Center Is Now A Knowledge Center

The future of the contact center is intelligent, not only in the way it deals with customers but also agents. Einat Weiss, Chief Marketing...

Employee And Customer Experience Are Highly Interlinked

For a brand to be customer-centric, the company needs to be employee-obsessed. CXM Today spoke to Miriam Van Straelen, Partner - Digital Platform, Roland...

The ‘Anti-AI Person’ Might Face Challenges in Retaining Their Role

According to Independent Creative Director at OpenAI and Executive Creative Director at Io Rodger Werkhoven -- a significant portion of the population still thinks...

Are You Linking Feedback to the Actual Experience?

Debbie Braney, Glassbox's Vice President of Marketing, deciphers the customer feedback puzzle and delves into effective strategies for showcasing the impact of data-driven approaches...

Top UK Marketing Leaders In Retail

Given that surveys time and again identify women as the principal retail buyers, retail has been so slow to embrace women in leadership roles....

20 Leaders Influencing Marketing in The UK

For greater business success, brands are looking toward the marketing leaders in the UK. Here are our top picks. The power continues to reside with...

Top Influential Marketers In The Netherlands

With new technologies and innovations, the marketer's role is transforming as data provides better insights, and organisations in the Netherlands are now moving towards...

Top 10 Global Marketing Influencers To Watch

Here are the changemakers in the marketing world – the ones who are keeping the business momentum going against all odds Snapchat offers six different...

Top 20 Customer Experience Experts You Need To Follow In 2022

Customer Experience (CX), the powerhouse of business growth across industries, is a competitive advantage that every organisation needs today. According to Gartner, almost 90% of...

20 Marketing Evangelists In Germany To Watch Out For 

For the last two years, chief marketing officers were tasked with much more than navigating their own companies out of the Covid-19 crisis. They are...

Top 20 Marketing Leaders In BFSI To Watch

The BFSI market is growing exponentially, with increased financial products and offerings, wherein consumers have ample choices. Two years of the pandemic have deeply impacted...

Top UK Marketing Leaders In Hospitality

Facing new expectations, brands increasingly rely on their marketing leaders to keep the businesses running smoothly. Here is our list of the marketers changing...

Real Empathy Goes Beyond Scripted Language

CX expert Dan Gingiss discusses the challenges of customer interactions, technology limitations, and the possible future of the metaverse. “One of the things that we...
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