Staff Articles

CX Dialogues: Jonny Fry, Group Head of Digital Assets Strategy at ClearBank

CX Dialogues: Jonny Fry, Group Head of Digital Assets Strategy at...

Jonny Fry, Group Head of Digital Assets Strategy at ClearBank, discusses how genAI impacts content and creative tasks in marketing and more.
Is Shoppable TV a Revolution or a Passing Trend?

Is Shoppable TV a Revolution or a Passing Trend?

As platforms like Roku, Paramount, and NBCUniversal refine their approaches, the evolution of shoppable TV is rapidly gaining momentum. According to a report, 81% of CTV owners are influenced by TV ads in their shopping decisions, and 63% discover new brands and products through these ads.
Retail Shrink Is a Real Challenge, But Locked-Up Merchandise Isn’t The Answer

Retail Shrink Is a Real Challenge, But Locked-Up Merchandise Isn’t The...

Customers would switch retailers or abandon purchase altogether instead of waiting for assistance for a locked-up product.
CX Dialogues: Thomas Maiwald-Immer, Managing Director, DACH at QuestionPro GmbH

CX Dialogues: Thomas Maiwald-Immer, Managing Director, DACH at QuestionPro GmbH

Thomas Maiwald-Immer, Managing Director, DACH at QuestionPro GmbH talks about customer expectations in Germany, CX misconceptions and more.
Black Friday 2.0: Why Retailers Are Betting on Data Over Discounts

Black Friday 2.0: Why Retailers Are Betting on Data Over Discounts

Real-time data streaming—not margin-eroding price cuts—is now the key to Black Friday online success.
Buy-Now-Pay-Later (BNPL): The Wish-Come-True For Customers This Holiday Season

Buy-Now-Pay-Later (BNPL): The Wish-Come-True For Customers This Holiday Season

A record £3.4 billion is expected to be spent using BNPL services this holiday season.

CX Dialogues: Janthana Kaenprakhamroy, CEO at Tapoly

Janthana Kaenprakhamroy, CEO at Tapoly, talks about leveraging technology to make customer experience the focal point of business strategy.
Retaining Customers The Key To Holiday Season Success

Retaining Customers to Share in the White Friday Revenue Pie

White Friday marketing strategies in the Middle East can be perfectly replicated across the globe through Black Friday and Christmas shopping frenzies.

CX Dialogues: Paul Morris, Head of Fraud & Regulatory Product at...

Paul Morris, Head of Fraud & Regulatory Product at Vonage talks about how businesses can protect themselves from fraud while balancing customer experience.
The Fusion of Meta Skills and AI Will Fuel CX Growth

The Fusion of Meta Skills and AI Will Fuel CX Growth

The combination of human meta-skills with AI can create more efficient, data-driven, yet human-centric customer experience strategies.

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