AdAdapted, a shopping list marketing and insights platform provider has partnered with LiveRamp, a data connectivity platform provider, to give companies expanded network audiences and increased efficiency in targeting.
AdAdapted has increased its audience size since implementing LiveRamp. Now, with the help of LiveRamp ID, LiveRamp’s identity graph, AdAdapted is able to target users across several touchpoints that it previously was unable to reach, including consumers on desktops and touch devices.
Through this partnership, AdAdapted’s retailers and consumer packaged goods suppliers now receive the following:
- Critical insights on new, relevant audiences to target
- Enhanced targeting efficiency
- Accurate measurements of media effectiveness and a better understanding of the impact of media investments on people-based campaigns
“Partnering with LiveRamp enables our customers to expand opportunities to reach their specific audiences, as well as continue to create personal and engaging experiences,” said Mike Pedersen, co-founder, and CEO of AdAdapted, in a statement. “These capabilities will provide retailers and brands the ability to deliver better business outcomes and maximize the value of their data.”
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