This record-breaking sale of more than £1.5 billion by Aldi and Lidl was to help customers start their festive celebrations early.
German discount supermarkets Aldi and Lidl announced record-breaking sales in the UK market for more than £1.5 billion for the first time in the month leading up to Christmas.
Giles Hurley, chief executive of Aldi UK and Ireland, said, “As we look ahead to 2024, our promise to customers is that they will always make significant savings on every shop with Aldi because we have the lowest grocery prices in Britain.”
Ryan McDonnell, chief executive of Lidl’s UK operations, said, “I’m incredibly proud of our performance this Christmas in what was the busiest trading period in our history. Deluxe proved to be a standout winner this Christmas with record-breaking sales as we saw customers not only start their festive celebrations early but trade up to premium lines across all categories.”
Lidl also claimed it saw its “best Christmas yet”, with shoppers increasingly trading up to its premium own-label products over the season, as sales across its Deluxe range jumped 11% year-on-year between September 10 and December 24.
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