Amazon will open its first-ever physical clothing store, called Amazon Style, sometime in 2022.
The store is located in a high-end mall in Los Angeles, California, according to a CNN report, and will use a 30,000-square-foot space.
The brick-and-mortar strategy has been in the works for many years, according to Simoina Vasen, managing director of Amazon Style.
“Customers enjoy doing a mix of online and in-store shopping. And that’s no different in fashion,” Vasen told the news outlet. “There’s so many great brands and designers, but discovering them isn’t always easy.”
When shopping customers will need to scan a QR code on an item, using the Amazon app, and pick up the product at a counter location. They can also have it presented in a fitting room for try on.
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