Amperity Unveils Lakehouse CDP

Amperity’s Lakehouse CDP addresses two critical concerns that composable CDPs often overlook: data quality and governance.

Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has unveiled a new composable approach for customer data management: the Lakehouse CDP.

Now, brands can seamlessly share live data sets between a CDP and a lakehouse without maintaining ETLs or copying data. IT teams can optimise how data is stored and processed with any platform that uses lakehouses’ open table formats to save time and lower costs. This composable and more secure flow of data ensures brands can fuel the data-intensive demands of genAI and 1:1 personalisation with high-quality data.

Amperity’s Lakehouse CDP addresses two critical concerns that composable CDPs often overlook: data quality and governance.

Other composable solutions fall short because they are built as ‘reverse ETL’ tools that activate data from a big data environment. Unfortunately, lakehouse data still needs to be cleaned, unified and aggregated into insights for business users. The CDP components available today lack an AI-driven approach to resolving identities and governing the data operations of constantly changing profiles. Reverse ETLs also require complex query logic to access lakehouse data, resulting in hidden compute costs and ongoing integration work.

With the Lakehouse CDP, Amperity breaks down silos between SaaS tools and teams to fuel AI and engagement with better data.

Since Amperity’s capabilities are composable, brands can plug it directly into a data lakehouse and use any combination of its offerings to optimise customer data operations. Data teams can improve data quality across Amperity and a lakehouse with identity resolution through AmpID, genAI with AmpAi, and pre-built data assets with Amp360. Business users can use AmpIQ to securely activate lakehouse data, enabling deep personalisation. All components come with data validations and checks to govern end-to-end data workflows across platforms.

“In today’s data-driven landscape, brands are struggling to unlock the true potential of their customer data due to the siloed nature of traditional data management tools,” said Barry Padgett, CEO of Amperity. “Amperity’s Lakehouse CDP rides the wave of open data sharing, enabling brands to build cross-platform data workflows. Our goal is to ensure high-quality customer data is available across all platforms that use lakehouse architecture without replication. With Amperity, businesses can meet the data demands of genAI and personalisation at scale with unparalleled data governance.”