Bacardi’s partnership with Nahmias and Boi-1da not only provides up-and-coming musicians with exposure but also increases brand visibility and social shareability. The cleverly integrated QR codes could make the social media rounds, especially when the wearers have an incentive to encourage people to take and share pictures of their clothing.
“This is the fourth time we’re bringing Music Liberates Music back to the fans, but this time, we’re expanding on a global scale with the most innovative iteration of the program yet,” said Laila Mignoni, global head of brand marketing communications for Bacardi, in a statement.
Bacardi’s campaign features musicians from Chicago, London and Berlin, giving it a global focus mirrored in recent efforts by other brands. Sprite this month launched Sprite Limelight, its first unified global music program, while Mastercard released its first-ever branded music album.
Alcohol brands have long staked claims in the rising artist space. Budweiser, owned by Anheuser-Busch InBev, recently released a Discord bot of royalty-free music by up-and-coming artists for Twitch streamers to use in the background of streams. Additionally, Bulleit Frontier Whiskey, owned by Diageo, partnered with UnitedMasters to produce a limited-edition vinyl of acts performed at the Tribeca Music Lounge during the Tribeca Festival.
Prior to the COVID-19 pandemic, QR codes were falling out of fashion, often relegated to marketing gimmicks. However, the pandemic accelerated their adoption and expanded their applications as a touch-free way to interface. QR codes have become a part of everyday life, providing people with quick access to internet links, while serving as creative tracking and data-collection tools for marketers.
Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
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Monday.com is a project management software company, offering a cloud-based platform that enables businesses 
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IBM is a global hybrid cloud and AI-powered 
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Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
Contentsquare is a cloud-based digital experience analytics platform, helping brands track billions of digital interactions, and turn those digital 
Amplitude is a product analytics platform, enabling businesses to track visitors with the help of collaborative analytics. The platform leverages the capabilities of 
Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
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Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirements for personalised customer experiences at scale. Its innovative platform has played an essential role in managing different digital content or assets, to improve customer happiness or satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
