Through the partnership, advertisers can make creative decisions based on Samsung Ads’ automatic content recognition (ACR) technology.
Clinch, a provider of dynamic ad serving and personalisation and creator of Flight Control, an omnichannel campaign activation platform, announced a certification with Samsung Ads to deliver a new automated, data-driven personalisation solution to the Samsung Ads platform.
Clinch is certified to serve, run, and optimise personalised and dynamic programmatic campaigns across Samsung North America’s Samsung TV Plus and Audience Extension inventory suite, which includes Connected TV (CTV), online video, display, and mobile, through the Samsung DSP. Clinch will be available globally to Samsung Ads clients later this year.
Through the partnership, advertisers can make creative decisions based on Samsung Ads’ automatic content recognition (ACR) technology, which is the largest in the industry and provides unrivalled insights related to audience Smart TV behaviour. Advertisers leveraging Clinch’s Flight Control omnichannel activation platform can easily customise and scale campaigns with a single workflow, and access robust multi-platform campaign insights in real-time.
“Samsung has established an incredible global footprint, fueled in part by their commitment to providing innovative consumer experiences,” said Oz Etzioni, CEO of Clinch. “Through this partnership we are able to bring a new level of real-time personalisation to millions of Samsung connected devices with superior automation and efficiency.”