78% of creators acknowledge the positive influence of brand collaborations on their audience perception, Collective Voice unveiled.
Collective Voice, a creator marketing platform connecting leading brands with a vast network of over 30,000 creators, released new research exploring the enduring influence of creator and brand partnerships.
Lindsay Jerutis, General Manager at Collective Voice, said, “The landscape of creator marketing is evolving rapidly, and understanding its true impact is paramount to building authenticity and follower engagement. Our research shows that creator contributions have many positive outcomes for brands, from driving discovery to fostering brand advocacy.”
“By embracing a strategic and holistic approach to creator marketing, brands can build authentic relationships, foster engagement, and maximize the longevity of their campaigns. Collaborating with credible, trusted creator platforms will provide brands with the tools and resources to navigate creator marketing successfully,” Lindsay added.
“Beyond the Metrics: Measuring the True Impact of Creator Campaigns” delves deeply into the intricacies of trust, social proof, and aspirational appeal, shedding light on how the impact of creator content transcends traditional metrics.
According to the survey, 78% of creators acknowledge the positive influence of brand collaborations on their audience perception. Partnering with reputable brands solidifies their credibility with their followers.
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